Analysis of a campaign leaflet
I will analyse the effectiveness of my leaflet which is for the association H.E.S (Help Endangered Species.). I chose this subject because I have always loved animals and wanted to protect them. This analysis will be about the views expressed, the use of language, the presentation and layout, finally about the effectiveness of the leaflet.
The purpose of my leaflet was to make people aware of what humans were doing to animals, how cute and innocent creatures were being killed for no reason. I think it is not right to kill what nature is giving us. We have one life just like the animals and everything alive so I don’t think we should mess it up. The audience my leaflet was targeted at was adults so that they could reason very well compared to the children who would not realise the importance of the statistics given. In the H.E.S leaflet I gave only the important information for a better result and not to confuse the reader of the leaflet, also so I could include photos for example 100 million wild animals are killed by hunting in a year everything that had to do with animal deaths. There are more facts than opinions because I thought it would give a better result and also in the leaflet I was talking as a company so it makes it harder to include opinions. The use of facts makes the leaflet more trustworthy or reliable.
