Informs the reader that the advertisers are talking about the now the reader can link all the words to together the phrases are very important because they tell the reader what the advert it about.
The message the advertisers are trying to get across is our product is natural and beneficially the advertisers list the problems that unbalance our immune system e.g. Stress, fatigue, irregular meals, changeable weather and antibiotics. The advertisers use these words because they know the reader is mostly to have these symptoms above, this will make the reader think what is the solution later on the advert they find the solution the product “Actimel” they are attacked the product and want to buy because it’s beneficially to their health.
Price is not mentioned, this product is targeted at women, especially the health conscience and with families it is clearly stated in the advert “Reinforce your family’s immune system”. The reader might conduce that you cannot but a price on good health and the product is truly beneficially.
The advertisers are advertising the product “Actimel” and the company name “Danone” the company name is used so the reader knows the company of the product the reader might be able to associate with other, the company will be know for producing good quality goods the reader might test other product of the company just because of the company.
“Actimel” the name of the product it’s very simple to remember the name is used all through the advert so it sticks in the reader mind.
The slogan used is “Actimel-feel the difference in 2 weeks” the slogan is a kind of guarantee to the reader that they will feel difference but the advertisers don’t tell the reader how they will feel. The advertisers are giving the reader a challenge the reader would complete this challenge by buying the product and testing it.
The website is given so the reader can look at the Internet site to find out more information about the products and company and the website might induce coupons for money off and explain product in more detail to the reader and more visual effects.
The product is shown next to information the advertisers do this to show the reader what the product looks like so when the reader goes the supermarket they will remember what the product looks like. The colours used on are very environmental and friendly the advertisers are trying to say the product natural and people associate naturalness with goodness. The text on product is very simple it has the logo “Danone” and product name “Actimel” these colours are quite bold and bright, blue is used to draw text out and gives a feeling of calm and cool.
The woman who is used in the advert is quite young but the advertisers make the reader is mature it looks like she is wearing a wedding ring they have done this by putting the ring next to the wedding ring finger if the was quickly flicking through the magazine they would assume the woman is married the company is trying to portray a family image they believe this will sell the product and the advertisers keep stating this fact. The woman is up her shirt to probably her friend (the reader) to show what effect the product has on the body she would be suggesting her to try it and reap benefits e.g. flat stomach.
The colours used are natural and earth colours for clothes dark green, clay, brown and stripes of pink the reader is not really meant to pay attention to the clothing. The reader is meant to pay attention to product being advertised that is why the natural are used and reinforce the products naturalness.
Blue is used to highlight the white writing the blue used is quite bright but calm at the same time.
Different font sizes are used through the advert the text the advertisers really want the to pay attention is the big bold font and the detailed and informative text is small then the reader would have to read the information careful to understand what the advert is adverting. The advertisers use plural tense to give the reader a sense of friendless and closeness e.g. “we, our”. The plural tense is used to make the reader feel like they are talking a close friend. The advertisers are trying to make the reader think subconscious they know the reader.
The background is plain white it highlights the rest of the colours in the advert because white is pure, clean and tones down the bright so the reader can see the advert quite clearly.
My view of the advert is that it doesn’t appeal to me because it’s for an older person with a family and I can’t relate with this advert, Young people my age wouldn’t spend money on something health and wouldn’t like the taste.
This advert is very effective by using colours, pictures and useful information.
