• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Analysis of Afro-Caribbean Employment Poster

Extracts from this document...


Course Work Assignment Part Two Write a detailed analysis of the poster, you should comment on: the image, the language used, the targeted audience and how it is addressed, the potential effect of the poster on different sections of its audience, and the effectiveness of the poster. Plan 1. Introduction: a short explanation of why the advert was designed, and the background of the advert. 2. Language used: paragraphs on different linguistic techniques used.. 3. Image: paragraphs on colour, layout, font size/style, facial and bodily gestures etc 4. What do you think of the advert? Would it be successful? The advert was designed to give young black males in Britain an insight into how the British army handles potentially prejudicial racial issues. This issue is being confronted in the advertisement because previously in the army there had been a large amount of racial harassment that the army just turned a blind eye to and, in this politically correct day and age, will no longer be tolerated. ...read more.


'Pride not Prejudice' in particular, is a demonstration that not all soldiers are unintelligent and illiterate, but just normal people who just happen to have a job that involves camping out in the jungle and carrying a gun. 'Pride and Prejudice' is a famous book by Jane Austen - a British author who is highly acclaimed by critics around the world. I feel this comparison can be taken further to explain that the Army should be viewed as a single, one group of people working towards a common goal rather than a one man army made up of individual groups divided by prejudices, racial or otherwise, along the lines of 'united we stand, divided we fall.' The advert is in black and white; the main writing is set obliquely across the page to catch the reader's eye, and the language used is aggressive. ...read more.


The lighting also creates the visual illusion that no matter where you are in relation to the advert his eyes always appear to be looking directly at you - exactly the same effect achieved by Leonardo da Vinci in one of his most famous works of art entitled 'Mona Lisa.' I think that if I was a member of the British Afro-Caribbean ethnic minority, it have a strong influence over my future employment and career prospects. It would make me 'stand tall' and proud and want to be counted. It would give me hope for the future - that I had a well-paid job and the respect I feel I deserve. I could 'get on with the job' and do my best without fear of being undermined by prejudices. The advert would be very effective where the targeted audience was concerned. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. The Art of Persusion

    Therefore, hence this is the truth effect. If the advertising has not changed the consumer's belief then over time it could because the advertising is very strong, depending on the target market and their beliefs of how a product is sold to the consumers.

  2. Advertising is one of the most money-making industries in the United States.

    It has given us jingles that are very familiar and some lasting images that we will always associate with that particular product. These effects have to be influential, as it is demanding to tell a compelling story in a short space of time.

  1. The power of the poster.

    adult life by almost encouraging them with the words "This drink has been rated for mature audiences only" As stated in the Advertising Age "product image is probably the most important element in selling liquor" Dewar's Scotch ran this advert as part of it's successful long running campaign for Absolut vodka managing to create that image.

  2. The Changing Image Of The British Male: A Critical Analysis

    The lettering is big, bold and unsophisticated. In fact the advert itself is unsophisticated but this is probably deliberate. The market in the 1960s was considerably less sophisticated than it is now and less educated. Therefore the designer of the advert would have to convey the message Guinness wanted to

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work