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Analysis of Lacoste Touch of Pink magazine advert.

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Analysis of Touch of Pink - Lacoste Perfume Advert A blonde women wearing a short, pink dress and white boots hovers in the sky with her arms out to the side and one leg bent, this gives the impression that she is flying or weightless. The model is staring up into the sky and she has a little smile on her face which gives the idea that she is meant to be somewhere else but is currently right where she wants to be. Her interesting body shape draws the audience's eye to this advert. Near the bottom of the page, the clouds behind the model are a pink colour which could be thought as representing a 'rose tinted world'; this idea could appeal to many people. ...read more.


This would appeal to the audience because the models clothes show that she is carefree and happy and the advert makes them think that by wearing the perfume, they could feel the same. The model's dress also has the Lacoste logo on it which gives the company to advertise their products even more. This perfume advert aims to sell this perfume ''Touch of Pink'' to an audience of girls between the ages of 13 - 20. The reason why I think the target audience is this gender and age is because the colour pink is used repeatedly in the title, the costume and the scenario. ...read more.


The name of the perfume 'Touch of Pink' is displayed just above the perfume bottle. It is the same colour as the models dress, so it immediately draws the readers attention and it is all in lowercase letters, which makes it seem quite fun and shows that there are 'no rules'. This mixes with the idea of the model seeming like a child, which should appeal to women audience because it seems like the perfume will free them from their grown-up responsibilities. The bottle is a very simple shape which fits in with the childish theme of the advert. The word 'Lacoste' is in a larger font and is all in capital letters to show that out of everything in the advert, the word 'Lacoste' is the most important. ?? ?? ?? ?? Mohsin shafi 10Q 10479 ...read more.

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