Analysis of Television Adverts.

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Analysis of Television Adverts

INTRODUCTION

Television adverts are one of the most often used types of Advertisement. Television adverts can last up to a minute, they can tell stories, give facts, promote companies, they can almost sell, tell or promote anything to reason. This is done by using visual, sound or special effects, by using these they are creating a mood or atmosphere. Say if a television advert was trying to promote a funeral agency, the atmosphere  would  slow and dark. To create this they would possibly use a black and white image and use slow music to create the right mood.

        What I am intending to do is to pick two adverts. To observe and analyse. And give my own evaluation.

BRIEF DESCRIPTION

Travel Care: - This advert is about a travel agent. The purpose of the advert is to promote a holiday service.  The target audience is adults who have the money to go on holiday.  The style of the advert has a lot of humour.  There is a very soft and relaxing piece of music in the background.  There is a very strong and firm male voiceover telling you about the agency.  It is set in a tropical island.  There are two women sunbathing and relaxing in a swimming pool.  It has a slight sex appeal.  Then the swimming pool starts to move and disappears under the floor.  Then Thunderbird 1 comes out of where the swimming pool was.  The women are then running away frantically.  Then the logo comes up and the slogan, “We’ll tell you what the brochure won’t,” is said by the narrator.

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Muller Light: - This advert is about a yoghurt. When you eat it you get pleasure but someone else is getting pain to balance it out.  The purpose of the advert is to sell the product.  The audience is really for any age.  The style of the advert has a lot of humour.  In the background there is no music, there are the sounds of birds in a park.  The characters are two women talking in a park.  One of them is eating the product.  They talk about the pleasure pain theory.  While in the background a man is ...

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