Moving on to the first advertisement, on the one hand, the fiat car is precisely targeted for women in their 20’s because of its small sleek deign attracted by most women as it’s just what they would want. There are two images used to show the cars movement which is quiet striking because on the first page the car is moving forward showing the image going towards something or somewhere. On the second page the car is travelling to its unknown destination and as well as the car being in a very unusual and fascinating angle in which it has been photographed to create an image in the readers mind as to how the car is moving from one position to another revealing its full image. The logo is mainly to identify the type of product as there are many cars which have their own identities. There is a Fiat logo in the bottom right hand corner of the page also located in the image which shown that the image represents the logo because the logo has been place on the product. There are various techniques of language devices used strongly to put across the whole description of how the setting is achieved in the reader mind. Words are being used to create remarkable image here building on, picking out a few such as ‘happy feet, right as rain, summer sounds, sunny cars’ these are personification which are very effective to make you think of the weather and to put forward the idea of having the car in a particular place. Furthermore, another device that can be identified easily is the alliterations, some of it coming under personifications like: summer sound right as rain, suns out shades on’. These give it rhythm and make the reader gain interest as they want to know more about the car drawing bold attention to the writing above making you want to read it. When the writer uses the words ‘cool breeze Frisbee’ Assonance is being used as a piece of device to create a lively yet slowly moving rhythm and reaction taking place. The write states ‘little things’ this clearly suggests that women want little thing in life that make them happy and be part of. When ‘little things’ come to mind the reader think about words associating with it and also explains the car being part of your life which makes the reader feel as if the car is one of the many little things that make you happy .This car is ideal for a women because the image is rather feminine and it’s a car which could take you anywhere depending on mood. Although this is advertised for women it also seems like a family car for the future or a spare car which is not in use. Women in their 20’s would often go out in the afternoon or a trip down the road which is why the writer has chose this car for the women.
However on the other hand the Audi car is aimed at men in their 20’s as it’s in the men’s health magazine. Because of its sporty like car men quickly grab attention to the design, shape, and colour and mostly what the writer has written about the car because of how the writer has described it effectively. .Men would drive this car in places where they would want to attract women and it also calls to mind that readers are educated enough to understand the high status because of the car which tell the reader that its also not a car which would be a few hundred pound its worth more than that. Men who are interested in this car would be a fitness trainer, business men, and rich, wealthy enough to afford the car, classy, highly stated, relaxing, and chilling out time. There are two main themes in this advertisement which are sexuality and powerful winning wanting the best and only the best in life which gives an idea that man are quiet strong and it’s defiantly aimed at men. It’s like it’s moving at a very fast pace because of the appearance of the car. Although, this comes to show that men want to in charge and want big things in life rather than vice versa in other words, men want small things and women want big things. Slogan is being under the main bold heading ‘because for every hard yard, there’s a reward’ this clearly suggests that for every men who have been working hard saving up for something big could finally get it. The writer makes it rhyme so those that it keeps getting you to remember it. Another piece of very effective device is onomatopoeia ‘make your girlfriend purr’ (she’s a pussycat)…….designed to growl (he’s a tiger) ……This is often a use of words that imitate the sound associated with something. In this piece of advertisement the car is being used with to create sound when the readers read through the information and sexualised language for women to be driven into. Connotation brings the whole idea together which suggest that if you drive this car you are a winner. Men want to be a winner not juts once in life all the time, quite similar to women. When the write uses word like ‘its looks, speaks for themselves’ this suggests that the car does all the talking and make the reader want to buy it. By using personification it makes the reader gain interest of the way the writer describes it in very time consuming and slow way. The writer wants the reader to recall on what it means by ‘looks and speaks for themselves. When the writer uses the word ‘fighting torque’ this explains that there is a double meaning known as the pun twisting the words to make the reader confused in what he is putting across. (fighting talk) the writer uses humour from lines 0-6 ‘the same time it took you to read this sentence there is 5% chance of keeping you licence’ which suggests that the car is at an even faster speed than before. Finally the whole advertisement is a reference to a boxing movie’rocky’a winner. Scientific language is used as if hard work and research has been backed into this to make it professional.
In my opinions I personally believe that I would go for the Fiat simply because it would be very useful on a day out and up until that certain mature age as they get older women often choose what they want in life and most of all what better to make them happy than a carand I would be happy to drive it anywhere for the reason being that its small and simple nothing too hardworking and future planning would also come to mind.
by
kimberly123 (student)
