Assess the pluralist view of the mass media Pluralism is the belief that power is spread widely throughout the world
Hannah West 6ERW Using Material from Item 3b and elsewhere, assess the pluralist view of the mass media Pluralism is the belief that power is spread widely throughout the world. It is a belief that companies or powerful groups are competing, but within boundaries of consensus and compromise. The idea of pluralism descends from functionalism. Functionalism is the view that society is structured; every institution in society fulfils certain roles and functions. If there was a disruption in one of these institutions then it could affect the stability of society as a whole. Functionalists believe that if something didn't serve a purpose then it would not exist. The pluralist view of the mass media is based on this simple belief. Pluralists believe that the reason some newspapers or other forms of media seem biased is because they "simply respond to demand." The public has the buying power and the media are simply trying to appeal to this. If they begin to put forward their own opinions or beliefs about certain issues, then they are only appealing to the people who share these ideas. If these ideas are extremely controversial then a very limited amount of people would buy the newspaper. Therefore, if the newspapers want to sell very well and make a profit, then they need to portray views, ideas and beliefs appealing to the majority of the public otherwise they would "risk going
Truman Show essay . Analyse how visual techniques are used to develop deeper ideas in a visual text you have studied.
Analyse how visual techniques are used to develop deeper ideas in a visual text you have studied. The film "Truman Show" directed by Peter Weir is about a character named Truman Burbank and his remarkable journey in escaping a world full of deceit and lies and finding personal freedom. His journey helps present the idea that a true life with the risks of emotional pain is better than one safe imprisonment. This is a deeper idea because the search for personal freedom and truth is a universal idea. It is human nature to seek the truth. Weir used various film techniques to engage the audience by use of camera shots and angles, dialogue, music and costume. The Truman Show is about a man named Truman Burbank, "the first baby to be adopted by a corporation." who lives in the fictional town of Seahaven, which is actually a TV set created by Christof the producer of "the Truman show" in the film. Weir brings out subtle humour in the movie by creating ironic names for his characters Like the main character's name "True-man" , Truman himself is the only very real person who naively believes in everything the producer and the actors wants him to believe in this fake made-up town. The main character alone has no idea that he lives in a giant TV studio, where thousands of cameras capture his every movement, which is teleported into the living rooms of a worldwide audience. Another
