"Black Rhino.": produce a single promotional advert which advertises a brand new energy drink.

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To create my product titled “Black Rhino.” I did research in the field of energy drinks.

I have produced a single promotional advert, which advertises a brand new energy drink.

I initially started my ideas by analysing existing products such as “Red Devil” and “Red Bull.” I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn’t use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol and they have done this very successfully although they set out to use the product just for drinking once “out on the town.” To give you an extra boost of energy and keep you alert for just that little bit longer.

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Both the adverts I found where in a men’s magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman’s as well e.g. Cosmopolitan.

I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert.

I decided to follow in the footsteps of companies like “Red Devil” and target ...

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