Both the adverts I found where in a men’s magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman’s as well e.g. Cosmopolitan.
I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert.
I decided to follow in the footsteps of companies like “Red Devil” and target a young audience. Most of the people I used in these questionnaires were at the age range of 18 – 25.
The main questions that I used where mainly all about how the audience would like the poster to look. This was because it would help me greatly as I would try to model my poster on what information they gave me. To a certain extent my results showed that most people would buy my drink in a club/bar and would like the product to be black and would be willing to pay up to £1. Most females would like it in a club but males said they would use it for playing sports with as well as drinking it for leisure. The main persuasive techniques I used where playing on the audiences aspiration to achieve greater things from life.
I used my slogans to make claims that people would be attracted to. I used many colour connotations as I did not want my product to seem to single gender oriented so I used opposite such as black, white, pink and green etc. I tried not to offend anybody in this advert and changed my main image from two ladies and one man to just a fireman who looks quite mischievous. I feel the fist represents power, energy and hope that others will see it as this as well.
I used the name and company logo as “Black Rhino” as lots of other main energy drinks use colour codes such as “Red Bull, Red Devil, Green Lizard” etc. Some also use animals and the animals are linked to the product e.g. “Black Rhino” will make you strong like a rhino.
Overall I believe the effect this poster had on my audience is the desired one. 70% out of all the people I asked said that if they saw this advert they would buy it. 20% said that didn’t know but would like to try it out at some point. 10% said that they weren’t interested in energy drinks. I think that my product would do very well if it were to be put out on the market now.