Both male and female car adverts are shown at particular times in the day.

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Media essay

There are millions of people in the world, all of whom are potential car buyers in the car companies eyes, resulting in highly competitive advertising. These companies need to appeal to all groups of people, so for certain people, they will advertise a certain car. For another car they have created, they will appeal to another target audience. The most common target audiences are students, business men, women, families, elderly and environmentalists. All of these people are going to buy cars so they need cars which are going to appeal to them.

Both male and female car adverts are shown at particular times in the day. For example. There are many male car adverts before and after football matches. This is because the car advertisers feel that there will be many men watching that football match.

Women on the other hand are more likely to be watching a programme such as Desperate Housewives. The car advertisers are then more likely to put their car advertised to women between that programme. Advertising companies pay vast amounts of money to gain a particular slot on television. This is due to the fact that at a certain time in the day you are going to earn a substantial increase in sales revenue than if it were placed at a different time.

Having analysed many TV adverts, for both men and women there are a few general trends which are obvious. Men for starters, are seen to be in control and characterise male traits, making you feel that you want to live their life. The advertisers are counting on the men being a little vain, in wanting to look the best. The men in car adverts are generally fairly attractive so if you buy that car, you too could be seen like that as well. The car should also be seen to make the man in the advert macho, and to look successful. This is because most men want to be seen as masculine with charisma. All of these issues are considered whilst portraying a man in a car advertisement.
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Women on the other hand are seen to be more intelligent and sophisticated in car adverts. For women though, they also want to be seen as sexy and attractive somehow like the men. For both sexes its about looking and feeling the best you can and if the person in the advert looks great; feels great; why can't you?

Although there are definite trends in the way men and women are portrayed in car advertisements there are also differences with different cars. In my study to find out whether companies are more successful in reaching women ...

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