The car might be aimed for customers over the age on 25 or in a professional job. This is because the car is large and is much like cars driven by business men. I don’t think that this would be for anyone who has just passed their driving test as it is a large car and people who have recently passed tend to buy smaller car to start off with, as the price for insurance and petrol are lower and suit their income status more.
The car might be aimed for single or married customers. However it could also be aimed at customers with a family as there is room to fit five in to car.
The customers using the car would be traveling outside of large cities and congested areas as the car is quite large and would be hard to park in busy areas.
The customers buying this car would have to have a semi high income. Not only to buy the car but to maintain the running of the car. However some people with a medium income may be able to afford it trough their jobs or savings.
I then compared what the advert told me to what others who was interested in the car were like.
Two were female and three were male which show that the car can be for either male or female. All but one was over 25 which show that the car is for people who have some driving experience. A majority of the people I asked was single or had a partner but no children. They also lived away from the city center and had quite a high income.
Advert 2 Escape
I think that the car advertised will be for either male or female as the have used cool colours and whites which look very classy and elegant. The surroundings around the car are white, which shows that it can be for anyone and that you as the customer make your surroundings. However the plain, non – detailed backgrounds appeal to females as it show that the car is a way of escape.
The car might be aimed for customers over the age on 25 who are married. This is because the car is a people carrier and has loads of space for family baggage.
The car might be aimed for single or married customers with a family as there is room to fit seven in to car. Also in the advert there is a family surrounding it which will appeal more to parents.
The customers using the car would be traveling outside of large cities and congested areas as the car is quite large and would be hard to park in busy areas.
The customers buying this car will have a medium income as the car is quite large and need money to maintain the running of the car.
I then compared what the advert told me to what others who was interested in the car were like. There was a mixture of males and females interested in buying this model. A number of them were over the age of 25 and had a family or were involved in a lot of traveling in the job, which meant they needed space. Most of them lived and traveled away from the city center and a medium income which covered the cost of the car and maintenance.
Honda
Advert 1 Civic
I think that the car advertised will be for males or females as it is a classy blue car.
The car might be aimed for the older generation as the advert appears in a broadsheet newspaper for adults and business men. However it could be for younger business men as it has alloy wheels and stylish interiors which appears to the younger generation.
I think that this car would be for customers with partners or even a family. However if they do have a family it would not be practical as the car does not have much room for children and their luggage.
This car will be suitable for people traveling in and out of the main cities as it is small and can fit into tight spaces.
Customers buying this car would have to have a medium income as the style of car is quite up to date but will be low on maintenance and petrol prices.
I then compared what the advert told me to what others who was interested in the car were like. There was a mixture of male and female customers which show that this car is a unisex car. Most of the buyers were young which show that this car is ideal for first cars. The people interested in buying the car didn’t have a family and lived in the city or near it which meant that the car was ideal for the day battles of transport. The customers that were going to buy this car had a low income or a medium income which also emphasizes the fact that it is an ideal first car.
Through looking at all of the above I have concluded that all car companies follow the same market segmentation and show that in the customer skills and advertisements. It also tells us that car companies do compete with customer quality and product quality as well as price. All companies try to produce a car that will suit a wide range of people interests and demands. Manufactures are able to sell their cars due to us as the customers relating to what we see on an advert or at the warehouse and picturing ourselves in the same surroundings.
