• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Choose two different magazine advertisements and compare the way in which they target their audience The two advertisements I have chosen are a Lexus GS advert and a Sharps bedroom advert.

Extracts from this document...

Introduction

Choose two different magazine advertisements and compare the way in which they target their audience The two advertisements I have chosen are a Lexus GS advert and a Sharps bedroom advert. I will write about each advert separately and then compare them afterwards. In the Lexus advert the focal point is the car. The photographer has taken a close up to make it seem bigger. The car looks visually attractive and is positioned to make it look inviting. In the photo the car is the only object there which suggests it is the sole thing the audience needs. Also the colour darkens as you look down the page which leads the reader to the information. The symbol of an award the Lexus GS received (in the bottom left of the page) would impress the audience and would help convince them that the Lexus GS is a high quality car. The first words the reader sees are the slogan 'Takes you miles away in seconds' which suggests the car will take you to another world which links further down the page when it says 'A world of unimaginable tranquillity'. ...read more.

Middle

All the photographs of the bedrooms are close ups. The logo stands out well from the picture. The photograph has been taken on a sunny day to make it look more visually attractive to the reader. The contact information stands out, especially the phone number which is in a bigger font than the information surrounding it. 'For a bedroom that's exclusively yours, come to sharps' implies that there is already a bedroom made for the reader. 'Designed exclusively around you' implies that the bedroom will fit your personality and style. 'We can transform your space' suggests that your bedrooms can look like one in the photo and have the same qualities. 'Britain's leading bedroom specialist' suggests they can design bedrooms better than anyone else and that they are the experts. 'Whatever your style, whatever your space' implies that they can make the bedroom exactly how you would want it as well as the repetition emphasising the flexibility of the company. ...read more.

Conclusion

The background and car of the Lexus GS advert is more likely attracted to males because it uses more masculine colours such as metallic blue. The Lexus GS is a more successful advert because the graphic is much more eye catching and effective with one big photograph of the Lexus GS rather than 3 small photographs of bedrooms in the Sharps bedrooms advert. The white border surrounding the advert even more emphasises the photograph of the Lexus GS making it look more glamorous furthermore this would be better at attracting readers from a distance. The slogan of the Lexus GS advert is much bigger than that of the Sharps bedrooms advert in addition to that the contrast between the slogan and background is much better on the Lexus GS advert than the Sharps bedrooms advert. The Lexus GS advert uses a much better range of vocabulary such as 'sheer power' and 'engaging agility' rather than the Sharps bedrooms advert which uses words such as 'unique' and 'exclusively'. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Through the close examination of two or three advertisements explore the range of persuasive ...

    The scene is almost like the book 'Nineteen Eighty-Four' by George Orwell, where the advert focuses on a repressive, totalitarian regime where anybody and everybody where spied on by the presidents spies, just like in George Orwell's book where the characters of the book are watched by a big brother like figure.

  2. The product shown in advert one is a hair product, Pantene Pro-V Layers Collection. ...

    for example the greys and blues on advert one are quite formal and relaxing also dull, this may indicate that the producers may expect the audience to

  1. Practical Production - produce a womans magazine featuring true to life stories.

    Also by putting them into columns it helps to make the story easier to read for the consumers. The small image at the bottom of the second page on my double page spread is my own photography whereas the main image on the first page of the double page spread is not my own photography.

  2. Compare two television advertisements, focusing particularly on how they present and target different types ...

    to it which creates a soothing atmosphere and makes the person watching it feel more at home and welcomed into buying the product. The Radion advert is also filmed using moving photography and also a film sketch. The advert tries to express what the product does i.e.

  1. The advert I am analysing now was an award winning advert for Audi car ...

    In the next image, the man picks up the phone and answers it. We could not hear the phone ring, and can't hear what the man is saying. He soon drops the phone, not bothering to put it back on its hook.

  2. I have chosen to write about 4 different adverts, these are the Sony Ericsson ...

    The final sentence of the smaller text in the Sony advert where it says "So you can take breathtaking shots and store them alongside your prized music collection" is good because of the use of the words 'breathtaking' and 'prized'.

  1. Comparing and Contrasting a Magazine Advert with a Television Advert

    This shows she is outgoing and feisty and will be out having a good time, and has no long term commitment. Her stance particularly suggests she is reaching for success, and craving in ambition. This would particularly interest those women in C and D categories who are looking to succeed

  2. Analysis two advertisements for the same products aimed at two different target audiences. Car ...

    it also calls to mind that readers are educated enough to understand the high status because of the car which tell the reader that its also not a car which would be a few hundred pound its worth more than that.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work