Choose two magazine advertisements - Analyse both the language and imagery - What techniques do they use to convey their message?
Choose two magazine advertisements. Analyse both the language and imagery. What techniques do they use to convey their message?
Advertising is a method of conveying information, either to inform or persuade. Advertising is mass communication, an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions, which are of benefit to the advertiser. Communication can be defined using this model:
SENDER-MESSAGE-MEDIUM-RECEIVER
There fore Advertising can be explained using this model:
COMPANY-MESSAGE---ADVERT-TARGET AUDIENCE.
Early advertisements were introduced in Ancient Rome; they were often small, plain and boring. The next big step-up from this was in the Medieval Period. Around this period a simple but affective from of advertising was very popular. Merchants employed so called "town criers" which shouted the praises of the merchant's wares.
In Britain advertising began in the 1600's with journals and newspapers like the London Gazette and the Tatler. In the late 1700's agencies sold newspaper space for government advertisements. The first agency to be set up in 1812 was by Reynell and Son. In the late 1800's the Industrial Revolution changed Britain from mainly agricultural to a manufacturing and industrial nation. More people could afford to buy things so more goods were produced. The Education act in 1870, which provided elementary education for all, meant that more people could read and understand advertisements so the number of newspapers and journals increased.
Advertising is a method of conveying information, either to inform or persuade. Advertising is mass communication, an advertiser pays for in order to convince a certain segment of the public to adopt ideas or take actions, which are of benefit to the advertiser. Communication can be defined using this model:
SENDER-MESSAGE-MEDIUM-RECEIVER
There fore Advertising can be explained using this model:
COMPANY-MESSAGE---ADVERT-TARGET AUDIENCE.
Early advertisements were introduced in Ancient Rome; they were often small, plain and boring. The next big step-up from this was in the Medieval Period. Around this period a simple but affective from of advertising was very popular. Merchants employed so called "town criers" which shouted the praises of the merchant's wares.
In Britain advertising began in the 1600's with journals and newspapers like the London Gazette and the Tatler. In the late 1700's agencies sold newspaper space for government advertisements. The first agency to be set up in 1812 was by Reynell and Son. In the late 1800's the Industrial Revolution changed Britain from mainly agricultural to a manufacturing and industrial nation. More people could afford to buy things so more goods were produced. The Education act in 1870, which provided elementary education for all, meant that more people could read and understand advertisements so the number of newspapers and journals increased.