Compare the advertisements for the Dominican Republic and the New Zealand. Analyse the ways in which each product is advertised and explain any similarities and differences between them.

The 100% Pure New Zealand advertisement is aiming their advert at older people who are stressed out hardworking busy people. Who just want to go on a relaxing, quiet and enjoyable, calming holiday. The image they have used in this advert is trying to create a calming, relaxing and peaceful holiday. They show in the image pictures of a beach, sand, clouds, sea and people this tells us what image they are trying to create so that it matches the type of people who are going to buy the holiday.

The colours they have used in the 100% Pure New Zealand advert are colours that are relaxing, comforting and warm and soft colours like blue, grey, yellow, brown. They have used these colours because it makes us think relaxing, calm, beautiful, pleasurable, and enjoyable. The logo for the advert is 100% Pure New Zealand and they have a picture of a leaf. The language they use to describe their advert is that "The sense of freedom" and golden sand of eastern beaches. They used language like inspiration, "let the imagination run wild", the things you'd never dream of doing at home. Its trying to make their advert interesting, appealing, attractive and fun. The New Zealand ad to sell their holiday they use language like "Let the imagination run wild" and " the things you'd never dream of doing at home" they use language like this because to tell their audience its something that you can do at home and that you have to go and experience it for your self and its saying let your imagination run a bit wild so that you can enjoy the memorable holiday. It is persuading their target audience to come their. The New Zealand advert does not have a catchy or memorable phrase about their advert.

The Dominican Republic is aiming their advert at young adults who like to go out there and do activities and enjoy them self. The Dominican Republic is a type of holiday for energetic, lively and active people. The image they have used in this advert is trying to create a fun, lively and energetic experience for the target audience. The pictures they have used in the Dominican republic advert is pure white sandy beach, health looking trees, boats and sea.

The colours they have used In The Dominican republic ad is bright, happy, upbeat, colourful, warm and out going colours like green, blue and yellow. They have used these colours because it makes us think fun, warm and lots to see. The logo for this ad is The Dominican Republic and the catchy or memorable phrase they have used for there ad is A land of sensations. This is also there slogan. This is there catchy and memorable phrase that leaves the memorable phrase un there head. The type of language they use to convince people to come there is "here, there's much more than the Caribbean sun. They describe there ad by saying things like "much more than a thousand golden beaches", "Rhythm of meringue" and words like feel, life and peace and to make there holiday said pleasurable they use language like "joy of our people and sounds of nature". They keep on repeating the word "here" they are trying to emphasise that you want to go and you can go and do and see things for yourself when your there that's why they keep repeating the word "here"

The overall effectiveness of both advertisements are good and are both convincing and persuasive. The holidays are both interesting in there own ways and they would get a lot of people to go there. My personal favourite holiday is the Dominican Republic holiday because as there is lots to see and do and I like there slogan and I like the bright colours they have used. There is lots of activities to do like swimming and looking at places. I do not like the New Zealand holiday as it is more of a relaxing holiday and its not the type of holiday where you see scenario and do things. The Dominican Republic is more out going of a holiday that's why it my favourite.