Compare the effectiveness of two adverts concerned with animal welfare in appealing to their target audience and achieving their purpose

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Compare the effectiveness of two adverts concerned with animal welfare in appealing to their target audience and achieving their purpose

They are both adverts that are trying to stop  different aspects of the animal trade. One is trying to stop you eating animals and the other one is trying to stop you wearing animals; but both involve killing animals.

The audience for the fur advert is women, over 20 years because they can afford fur and they are seen as more caring and they are starting a family and the advert appeals to people with caring, family values. The purpose of this advert is to persuade people to stop buying animal fur clothes so that it will stop animals being killed for their fur. The advert would be put in a women’s magazine so the target audience is able to see it and when they go to buy fur this might stop them.

The purpose of the veggie advert is to persuade people to stop eating meat so that it will stop people killing animals for meat to make money out of hurting animals. The advert would be placed in a fitness magazine to try and stop people eating meat when they can have veggie.  The audience for the veggie advert are men and women over 17 years because they have started making their own decisions about what they eat and because they have that choice they don’t know what to eat so they will eat anything that looks and tastes good. The advert is designed to inform young people of the veggie option when they are making their choice.

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The main image of the fur advert is Twiggy Lawson holding a dog close to her with their eyes close together looking at the camera to make it look like they are looking at you. Because she is holding the dog close it makes her look like a caring person who wants to help animals from being killed for their rare fur. The words on the advert are “if you wouldn’t wear your dog, please don’t wear any fur.” This means if you own a dog and you wear fur then why don’t you wear your dog’s fur. At ...

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