09/05/2007
In the Persil advert there is a woman that covers more than eighty percent of the A4 page. The whole of the advertisement follows a yellow theme. At the bottom right hand corner, there is the products picture- a box of washing up tablets, but this is small in comparison to the size of the woman. There is some writing, which suggests that if you use this brand of washing tablets help to keep your skin soft. We can tell that she is married because she is wearing a ring on her left hand, ring finger.
This suggests that there is a family, so that she is helping her family keep there skin soft by using the Persil washing tablets. In the products picture we can see a young child and a small baby. The direction of her face suggests that she is looking to her hand, which she has constructed a ring using her thumb and index finger. A large soap bubble is forming. This is misleading the readers because this is not soap or washing up liquid. This product is for washing up clothes. The woman is wearing a soft white bathrobe to look like she has just come out of the shower. The background is a soft yellow that is fuzzy so I cannot see the background very clearly but I can distinguish that there is some flowers. There is a slogan above the product picture that says, “Care for your skin with just one wash?” This writing is in light blue like all the other text on the page. This is indicating that if you wash your clothes using this product, it will make your clothes softer and thus it will “care for your skin”. The model has chestnut brown hair that is neatly parted down the middle and is combed and brushed. She is smiling and because of this, I can see that she has bright white teeth. If she had yellow mouldy teeth than the readers would not be attracted to buy the product. Everything on the page has been position so that everything compliments everything around it. It is also positioned so that the reader’s attention will be focused on the model and not the picture of the product. At the bottom there is a website address. Persil made the website name, “” because the company is really trying to promote the idea that what product you use o clean your clothes it can clean your clothes. Above that is some information about what the product can do for you. It stresses all over the page that this product cares for your skin. The text is: “Persil No-Bio not only cleans brilliantly but it’s dermatologically tested. So you can care for you’re for your clothes as much as you care for your skin.”
