Compare two print adverts that advertise similar products

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GCSE English

Media Assignment

Compare two print adverts that advertise similar products

The first advert advertises the product ‘Witch Stick’. This is a natural witch hazel product that comes in a stick form to dab on spots and problem skin. The product will be bought by people from the age of 13 upwards. Both men and women of all ages, except perhaps the elderly and young children, suffer from spots at some time, so potentially the target audience for this product is very wide. However, the use of a young woman in the advert is probably intended to appeal to teenagers and young women who spend both time and money on looking after their skin. The advert shows a young woman’s head and shoulders photographed with her hair scraped back, without clothes, make-up or accessories.  Her face is divided and shaded dark and light to represent before and after use of the product. The slogan ‘beats spots with a stick’ is a pun, play on words. It is hinting at the saying to beat with a stick but is also referring to beating spots or making them go by using the witch stick.

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The product is called witch stick because it contains natural witch hazel and comes in a stick form. This is an effective advert and will convince people to buy it for a number of reasons. The way the advert is split in half is an eye-catching image and will draw the readers in to learn more about the product. The suggestion of ‘before and after’ is a very popular idea especially when improvements can be clearly seen.  The woman is beautiful and one part of her face is smooth and totally free from spots, people seeing this may want ...

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