The product is called witch stick because it contains natural witch hazel and comes in a stick form. This is an effective advert and will convince people to buy it for a number of reasons. The way the advert is split in half is an eye-catching image and will draw the readers in to learn more about the product. The suggestion of ‘before and after’ is a very popular idea especially when improvements can be clearly seen. The woman is beautiful and one part of her face is smooth and totally free from spots, people seeing this may want the same complexion and will buy the stick to get it.
I would buy this product because it is easy to apply as it is in a stick and would be less messy than cream. Also the advert tells me that it is a natural product.
The other advert I am exploring is Comfort Refresh. This is basically a fabric refresher spray that neutralises smells and leave clothes smelling like they were just washed. Adults will want to buy this product, especially those that lead busy lifestyles.
Like the Witch Stick advert, this advert uses the two half technique and shows a women wearing the same outfit, with one half set in a pub or club and the other half set in an office. Another similarity with the Witch Stick advert is how the copy uses a pun and play on words to produce a double meaning. ‘To burn the candle and then get rid of the smoke’ is referring the metaphor for living life to the full and not stopping to relax and take care of yourself. But this also refers to the smoke coming from the candle and from a cigarette. It suggests that the product will be good for dealing with both.
I think that the product has been named Refresh because it puts the freshness back into clothes. I do think people will buy this product because people lead such busy life styles and any product that is quick easy and convenient to use and saves time, is always popular. In the same way, the Witch Stick is quick easy and convenient to use, a similar reason why the product will appeal to the audience and sell well.
I prefer the Witch Stick advert, it is better because the information is more clearly presented and the information it gives does more to convince the audience to buy the product.