Comparing and contrasting two mobile phone adverts.

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James Richmond 11FAA

Comparing and contrasting two mobile phone adverts

Advertising is a very important part of all promotional campaigns. It is used to encourage audiences to buy the product which has been advertised. Advertising is shown in many ways through TV, radio, magazines, newspapers, billboards and leaflets. Many campaigns have been extremely successful. A successful campaign is one that becomes part of everyday life, immediately associated with the product and is instantly recognizable due to a strong logo or popular sound or song. If the advertising is talked about and creates interest in its own right it is more likely to succeed in what it has been set out to do. A company knows when a campaign is successful when it is the first name thought of by the public in relation to a certain product and thereby increases sales of that item or range of products. Coca cola and Levi are examples of successful campaigns which have made household names. However every company has its ups and downs.

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Mobile phones are some of the most popular gadgets these days and as a result there is fierce competition in a reducing market.

In this essay I will be comparing two mobile phone adverts, the Ericsson A2618s and the Trium Mars mobile phone.

The first advert is the Ericsson A2618s. The picture of the phone takes up almost the whole page and is clearly the most important feature on the advert, because it lets you know what the phone looks like. On the screen of the phone there is an aliens head, this is to attract the attention of the ...

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