The aims of both of the products are to encourage young ladies to purchase these products. To get their point across to us, they have used different type’s presentational devices, like colour, font, images and layouts. These presentational devices will make it more interesting to look at them. If these advertisements were presented as an article, people would eventually get bored. This will be a disadvantage for the company, because nobody will buy their products. When we first look at the ‘Clairol advert,’it does not look like it is to do with hair die; it looks more like it has something to do with blind people. But when we look closely we realise it is something to do with hair dye. There is a picture of a blind folded women which has taken the whole of the page, this arises questions in our mind which will make us want to carry on reading to find out what it is actually about. On the other hand the “L’Oreal” advert is much more straight forward. In the L’Oreal advert there is also a picture of two young women which has taken up the whole of the page. Clairol has used dull colour like black, blue and brown, these colours make the advert look quite dramatic, were as the L’Oreal advert has used much more brighter colours like, yellow, white and beige this makes the advert look more cheerful. You can not see the facial expression on the Clairol advert, but we can see the L’Oreal advert, models facial expression much more clearly and we no they look quite happy. The similarities between both of these adverts are that there is less text on these adverts. The writing stands out more on the Clairol advert, because they have used the colour white on a dark colour like blue and black. The L’Oreal advert has used the colour pink, white and black for their writing. I think that these colours are not that eye catching as the Clairol advert because the background colours are not as dark. Both of the adverts have got an image of their product on the right bottom corner of the page. In the Clairol advert, there is a reflection of the women in a mirror behind here; on the other hand the women look like they are going out. The Clairol advert has a little paragraph in a small font, about how to use the product. Were as the L’Oreal advert shows us the different shades of the hair dye, and on top of the shades they have the names of the product. The main heading on the L’Oreal advert has been underlined, and the letters are spaced out. The word ‘Paris’ has been written in a small sized font under the last letter. On the other hand the ‘Clairol’ advert heading is simple and not very eye catching, because it is in a small font and the colour that has been used is very dull and it can not be spotted easily.
They have both used persuasive language. Clairol has used the quote, “So easy you can do it blindfolded,” this makes the audience think that, and this hair dye is really easy to use. The writer has done this because he wants his audience to think that, the hair dye is so easy to apply that you can apply it with your eyes closed. On the other hand, the L’Oreal advert has used the quote, ‘season’ and ‘shimmer’ which is alliteration. L’Oreal has also used alliteration in the quote ‘casting crème gloss’ The word ‘casting’ has been written, bigger and bolder than the words ‘crème and gloss’ this makes the hair dye seam rich and luxurious. The word ‘honey’ is a simile because it a word that has been used to compare the colour of the hair, with colour of honey. On the ‘Clairol’ advert there is a four lined paragraph which has been written in formal language, this paragraph tells us how you use their hair dye for example, they have written the information ‘test 48 hours before use’ in a formal way. The ‘L’Oreal’ advert has also told us, that we have to test 48 hours before use, but they have put an arrow in a shape of a circle around it. I think the producer has done this because he wants to make sure that we do not ignore this important piece of information. If I looked at both of these adverts for the first time I am more likely to follow what the L’Oreal advert is saying because it is more eyes catching.
The slogan for L’Oreal Advert is ‘Because you’re worth it’ it makes us think that if we use this hair dye, we will gain something , it also makes us feel that we are worth using it because it makes the audience feel special, and we are worth the hard work of the maker of the product. This might persuade the audience to go ahead and buy the hair dye, which is a advantage for the company, because they will make profit. Where as the ‘Clairol’ slogan is, ‘it is so easy you can do it blindfolded’ this is more of a symbolic slogan. We can not actually dye our hair blindfolded. The writer has just used the blind fold as a symbol to make it look like this hair dye is really easy to apply on there hair. The slogan which I find more interesting is the ‘L’Oreal’ because it made me feel special.
There is a image on both of the advertisement of the products. I think it is important to have a image of what is being advertised because the consumer will want how the packaging looks like and what they are going to be buying. Both of the adverts have the company’s names on them, I think this is important because the audience need to be aware of what company they are going to be purchasing the product from. They both apply to hair dye, and it enables you to dye your hair quickly and look beautiful.
I feel like both of the adverts have successfully got there points across to the audience. But the advert which has made me want to buy there product is the L’Oreal advert, because it looks more cheerful and eye catching. It also looks more appropriate for young girls like me to use. On the other hand I think that older women would prefer to buy the Clairol hair dye because that looks more appropriate for old women to use, because of the way it has been presented. I think both of the adverts will appeal to their target audience because they have been presented in ways, which particular age groups will look at a particular advert.
