Comparison of two adverts - Fujifilm magazine advert and a Baileys magazine advert.
Sophia Taglialavore 10Y
Media Essay
Comparison of two adverts
Advertising cannot be ignored – it’s an inescapable part of everyday life. It is used to show off companies products and manipulate us into buying them. It is all around us TV, magazines, billboards, newspapers, radio. Advertising controls what we buy by making something fashionable and desirable to the point where the public has to have the item. It gives a distorted picture of the real world however some ads are brilliantly made.
The two ads I will be discussing are a Fujifilm magazine advert and a Baileys magazine advert. Fujifilm is a film for a camera and my first impresion of the advert is that I thought it was quite funny and that I like the terminology that is used. The Baileys advert did not give me the same impression, I first thought that it was quite plain and then I thought the text was humorous as well, however as an ad that would be seen briefly that will not entice the reader. Both of the ads came out of Red, a woman’s magazine.
The copy on the Fujifilm advert uses a play on words for the slogan and it does the same for the description of the product. The text is placed diagonally of the page and at the bottom for the description. Throughout the ad the font is the same style but varies in size. The language of the ad is quite simple and it is good for the atmosphere of the ad. This therefore will appeal to the reader and is not too difficult to decipher. Whereas the Baileys advert slogan is simple and featured at the corner of the page with the logo. By placing them in this location it makes the reader search for the brand and this will make an imprint on their memory to remind them to buy the product. The text is related to the slogan and the text is featured in the middle of the page. The text is not a full sentence; it is an excuse to have a Baileys. There are three different fonts in the ad and three different sizes.