Essay on Crazy Frog Advert
Throughout the term, we have been looking at different advertisements on the television. These adverts would be make the audience want to watch them. The advert that I have chosen, I think is very effective and nearly everybody recognises it. I have chosen the crazy frog ring tone advert by Jamster.
There are different types of adverts that are aimed at different types of people. Each of these would be on the TV showing at different times. For instance, if someone was advertising a toy car for a young child to play with, then it would be on after school during children’s TV. This is so that the children will watch them and tell their parents to buy the product for them. Later on in the evening when there are more popular programmes on such as Coronation Street, people will pay more money to advertise in between it. These advertisements would be aimed at adults instead of children as young children are not expected to be watching this sort of programme. The adverts at this time could be for things such as gardening tools, or household items. There would be no point advertising a child’s advert late at night because they would probably be asleep, just as there would be no point in advertising an advert for adults during kids TV, as they wouldn’t be watching that programme.
In my advert, the little cartoon frog is on an imaginary motorbike and is driving around a track with another creature chasing it. Throughout the advert there is a phone number at the bottom left hand corner of the screen were you will always see it. The colours of the screen are bright and so it is simple. The writing and the main foreground are always brighter colours to make it more obvious and make it stand out. At the beginning of the advert there is a mini screen with a message on it with a picture of the frog saying reward $10 000. This is due to the fact that it is supposed to be the most annoying creature on earth and someone would pay a ransom for it to be caught and stopped singing. Also in real life many people think that this song is very annoying, not just in the advert, but when people have it as their ring tones. The number is very simple and easy to remember as it is five eights. There is a voiceover talking telling you how to order the ring tone as well as the actual song playing. Throughout the advert, the terms and conditions are scrolling along the bottom of the screen so you can always read them. They are on a dark background with light writing. This is so it is easy to read and obvious what they say. They move along the screen and keep rolling through so you are always able to read it. These are quite important to the audience as they include the cost of the ring tone which is something that the audience would want to know before purchasing it. There is also a helpline telephone number in small print above the terms and conditions so if you need any help with anything you could always phone up and ask before you order your ring tone. This will make the audience think that it would be easier to order it as they will be able to call up at any time to report any problems or find out about anything in particular. This number isn’t that obvious as it is quite small and not that bright. This could be because the company wouldn’t really want many people calling up and causing hassle. Another thing that is on the screen is a picture of a CD and it says when it is due to be released. This is because the ring tone was such a success that producer decided to release a single. This single got to the number one top spot out of 40 different songs which proves that it is very popular.
