• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Detailed Deconstruction of Moving Image Text

Extracts from this document...


Detailed Deconstruction of Moving Image Text In this Essay I will be Deconstructing moving Image Text of an advert. The main most important feature about any advert is the location/set of the product. In this case it is set in Venice the most unusual place in the world what an odd city Modern, special certainly the last place id pick for a location. This piece of moving image text lasts for 29 seconds (19 frames) the advert is in full colour with lighting effects and sound effects and with a voice over. "Alfa Romeo Power for your control" Also in this Essay I will be analysing how adverts use media techniques to persuade the buyer to buy their product rather than any other one. The advert also has a soundtrack. The Soundtrack was chosen for a good reason to show the advert and product was rare and the music was odd but Attractive. The Makers had a wide range of places in the world Las Vegas, New York, England and many other places but they choose Venice Why you ask because it was different and so is the car. ...read more.


Trying to appeal to both the family man or boy racers. This time the camera slides into the inside of the car beautiful, modern wooden fascia the wooden steering wheel come from when the car company made sports cars and it was the fashion to have wooden shiny steering wheels. All the next 5 frames show control grip on the icy roads the car is showing safety and so that would appeal to families. The camera then shows the people driving the car the women is aged between 30-40yrs old wearing a collar neck jumper and a blue jacket. And the man is also aged 30-40yrs and wearing a black jacket with jeans. The woman is dressed for winter and is not cold and has a smile on her face so it must be comfortable and warm otherwise she would be frowning. The camera then goes through some Venetian archways and you see a perfect picture of the car and the camera follows the car though the Venetian archways. The badge the main feature shining blues, reds and greens of the badge and the colour of the car go well. ...read more.


Male voices over deep, loud, clear voice. A voice you will remember, in English terms it is called "Received Pronunciation" Indian music for the soundtrack calm cool relaxing music, special music just for this car advert. Because the car is special so can the music. It's about a medium pace with percussion. Sort of an out of this world, sort of music. In frames 2 & 4 there are roars of the cars engine representing power and agility. And the noise of the tyres when it is cornering. My Conclusion is that the advert was successful in selling their car and that the car looked powerful, but safe at the same time. I liked especially the iced over canals of Venice because I have actually been there and was quite funny to see it iced over. I didn't have anything I disliked. The things I would change is at the end or during the advert it would be good to have some details about the car e.g. price I hate adverts that don't say the price of the car I mean it could be really expensive but I know they are just doing that so that buyers do not get put off by the price. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Is there scope for a new business in the local area?

    The majority of these people do not shoe locally, and the main reason is that the local shops do not cater for there needs. This is shows me that I there would be place for me to sell my goods, aimed at social group C.

  2. Digital Image Manipulation Investigation

    The farther the object, the smaller and the fainter. Humour: To make fun of certain people or societies. Play of words used in images. Patterns and Repetition: Repetition- repeated many times, doesn't have to be exact. Pattern- also repeated many times but has to be more precise. Patterns and repetitions can be found in the nature, on tiles, on arabesques, in geometric drawings, etc.

  1. Moving Image - The study of at least 4 adverts, either of the same ...

    In the 80s and 90s it was a focus on age, lifestyle and attitude. Adverts were designed to make audiences aware and to challenge values and lifestyles to make way for "a better lifestyle." Levi Jeans is a brand that has existed since 1873.

  2. A single frame syntagmatic image for a Natrel Plus advert

    Be Cool xx Sis The letter is burnt around the edges and in places is a brown colour. This gives the letter an old look, and the strip of leather and stamp seal that begins at that top of the letter and falls round the back and curls round to the right at the bottom.

  1. The Changing Image Of The British Male: A Critical Analysis

    Men in the 1960s would aspire to be like the man in the advert, to be a breadwinner who exists to earn a wage for the family, as this was the image the male had. The idea was that men would come home, put their feet up and unwind after

  2. Research an existing business in your local area and produce questionnaires to be distributed. ...

    If the government says no then it would be against the law for the company to build there. What do they do? They help to protect areas to are of beautiful nature from being destroyed. They also stop factory's from opening near homes.

  1. Setting up a shop in York

    9. Where do you think the best place to put a new sports shop would be in York centre? .................................................................................................................................. Thank you very much for your time. It is much appreciated. Questionnaire Charts Analysis of Field Research Questionnaire As part of my research it was important to get the opinions and views of the potential customers.

  2. Deconstruction of moving image text

    The sky is a passionate blue without a single cloud dimming its appearance, which contrasts beautifully with the romantic structures of Venice. Back on the ground the ice is a spectacular metallic silver which links with the car giving it an aerodynamic gliding feel.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work