Discuss the effectiveness of the different techniques used in the greenpeace advert: You must include comments on: Music, Images used, and Wording.

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Discuss the effectiveness of the different techniques used in the greenpeace advert: You must include comments on: -

 Music

 Images used

 Wording

The greenpeace advert is very manipulative in the way it portrays its message. In the opening sequence of the advert the atmosphere is dramatic, tense and chaotic. The music represents this because it sounds as though it is causing chaos, destruction and explosion. The use of the cross in the opening sequence is relevant because thunder and lightning is used which is totally opposite to the cross, which is ironic because it represents peace and tranquillity and thunder and lightning is out of control. The cross represents the apocalypse, it stands for the end of the world, when everything ceases to be and the world is forgotten. In the opening sequence there is an image of a burning earth, this also represents the apocalypse, because the end of the world is near.

In the opening sequence there are images of several things, but the one that is most effective is the image of the man with his hands over his face, the man is in fear, in fear of what, it lets the audience interpret what the man is in fear of. The burning earth also represents just what people are doing through the greenhouse effect, with the burning of fossil fuels and pollution into the atmosphere we are destroying the earth.

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In the opening sequence the moving images of buildings and buses exploding is effective, because it manipulates the audience and gets a good, firm statement across about the damage people are doing to the earth through greenhouse radiation and the faults people are doing. By dumping waste into rivers, the sea and small streams people are killing nature and destroying the future of world, as mankind knows it. Also in the opening sequence the image of the duck stuck in oil, this attracts the more sensitive part of the audience and creates a sympathetic vibe in the advert.

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