Christmas mobile phone advert
I am going to discuss the Christmas mobile phone advert. This advert has a large bold heading at the top of the page. It says “Go on, treat yourself it’s Christmas.” The heading is red which makes it rather eye – catching.
I noticed the advertisers used the word “Treat”, from this term I am assuming the advertisers are trying to say “Make a change from buying gifts for others and buy something for yourself.”
To the left of the advert there are three images of Christmas baubles, the baubles are coloured red and blue. The colours used are very effective because these types of colours are usually associated with Christmas.
There is persuasive text on each bauble quoting things such as – “Up to 50% off your calls for one year!” and “Within 14 days for a quibble free cancellation” meaning you can return the product within 14 days without any hassle.
To the top right of the advert there is the One 2 One logo. The advertisers are letting you know which company they are promoting. Just below the One 2 One logo there is an image of the mobile phone. The product is coloured red, very effective. Also, there is a column with bold lettering on it with the word “Free” printed on it several times in quite big lettering.
Beneath the “Free’s” the advertisers are telling you all the things you receive if you buy the product during the time of the offer.
To the lower left of the advert in bold lettering there are the words “Just 2p off peak, 10p peak” The advertisers used the word “Just” as though its unbelievable that it’s so cheap.
Below that there is other company’s tariffs in a box. The advertisers compare their tariff to other company’s tariffs to show that their’s is much cheaper than other company’s.
Next to that box the advertisers are advertising another one of their mobile phones, in bold lettering it says “Also available”. I noticed that the advertisers used larger font for the word “Free”, again this is persuasive language and is trying to make the reader think that it’s a great offer.
Lastly, at the bottom of the advert in large, bold lettering the text says, “Call now for next day delivery”, this incredibly great service is meant to make the reader want to order the product right away. Underneath the phone number, there are the terms and conditions in small print. There are probably some cons that’s why the advertisers used such a small font. Overall, I think this advert was well presented and quite persuasive.
Donkey sanctuary advert
This is a charity advert advertising a donkey sanctuary, the advert contains a large amount of emotive language to make the reader feel sympathetic towards the advert and want to do something to help.
At the top of the page the bold heading reads “Saved from SLAUGHTER”. Capital letters are used for the word “Slaughter” because the aim of the advertisers is to grab the reader’s attention. The advertisers chose to use the word “Slaughter” because it is associated with emotions and bring feeling of cruelty and murder.
Below the heading there is a shocking image of a mistreated donkey, this picture is to trigger the readers’ emotions.
Underneath the image there is text which reads “Shaking with fear, her mother gone”.
Next to this phrase there is a small piece of text which tells us about how the donkey sanctuary saved the little donkey from a desperate situation. The advert also says Flora (the donkey) would have been put to death just like her mother. The advertisers used bold lettering for the words “Put to death”, the advertisers have done this to catch the readers eye. Again this is very emotive.
Below that there is text in italics, the advertisers used italics to emphasise the text . The advertisers used the words “We need your support” implying that they are desperate and need your help immediately. The advertisers also say “Any donation no matter how small”, meaning they are extremely desperate.
The advertisers also include the costs of the administration and fund raising. The phrase was “Only 8.4p in the 1”. The advertisers have used the word “Only” because the message they are trying to put across is that only a small percentage of their money raised goes to their advertising costs.
Below the costs there is a donation slip so that the reader can fill it out to make a donation right away. The advertisers have included the name, address and telephone number of the donkey sanctuary so the reader can contact the sanctuary if they have any comments or queries.
The advertisers have also printed the name of the person you should talk to if you have any questions. I think this advert is very practical and very emotive. It would certainly catch my eye.
Both of the advertisements are well presented and had a good structure. They are both eye-catching and I think they would get the publics attention.
If I was to choose between the two adverts I would choose the donkey sanctuary advert because it is very emotive and is more likely to grab my attention because of the ill-treated donkey image. The Christmas mobile phone advert is also eye-catching but it’s just another mobile phone advert and has nothing unique about it.
The two adverts are both trying to seek the readers’ attention because they are both promoting something. Both of the adverts have large bold headings. I think the Christmas mobile phone advert would be more successful than the donkey sanctuary advert because people are always attracted by special offers and most people, not all people but most people would just ignore the donkey sanctuary advert because after all, it’s not going to benefit them.
I have now finished explaining the presentational, structural and persuasive features of the adverts.