Discuss the presentational and structural features of two adverts to show how they attempt to persuade the reader

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Sonia Rani 10DCH                 28/04/07

“Discuss the presentational and structural features of two adverts to show how they attempt to persuade the reader.”

In the following piece of coursework I will describe and analyse the presentational and structural features of two adverts. I will also explain the persuasive devices of the adverts.

I will be discussing two adverts. The first one I will be discussing is a Christmas mobile phone advert and I will explain what the designer of the advert is trying to do. The second advert is for a donkey sanctuary, I will describe the emotive and persuasive language in the advert and explain how this advert is meant to have an effect on people’s emotions.  Here are the main points I will be looking at:

  • Firstly, I will be concentrating on the Christmas mobile phone advert. The advert has bold lettering and contrasting colours to attract one’s eye. I will be explaining why the advert has these. The advert also features the words “Limited promotion”, I will discuss what the words are trying to achieve.  

  • The second advert is a charity advert about a donkey sanctuary; it features a picture of a frightened and abused donkey. The advert has emotive language on it, such as – “Shaking with fear” and “Desperate”. I am going to explain why it says this and what it is trying to make the reader feel.
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Christmas mobile phone advert

I am going to discuss the Christmas mobile phone advert. This advert has a large bold heading at the top of the page. It says “Go on, treat yourself it’s Christmas.” The heading is red which makes it rather eye – catching.

I noticed the advertisers used the word “Treat”, from this term I am assuming the advertisers are trying to say “Make a change from buying gifts for others and buy something for yourself.”

To the left of the advert there are three images of Christmas baubles, the baubles are coloured ...

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