English Media Car Advert Analysis

the Subaru advert is just a static shot with no background, there doesnt seem to be anything happening in the advert. this is perhaps to make the target audience think about what they would like to do with the car and an invitation  to let their imaginations run wild which would have a lasting effect on the reader. there is a slight shaddow underneath the car which, unilke the sharp image of the car, is slightly blurred to show that th ecar has a softer side to it. The Honda Civic advert has a picture of the car which appears to be driving along a close up of an image of the same car which shows that is is not a big bulky car but is petite and elegant. It also looks like it is driving into the light because of the backgroung colour fading into a lighter shade; this implies that when you buy this car it will brighten up your life. This picture relates to the slogan ("the power of dreams") because it's not every day that you drive along the roof of another car, it's something that could only happen in your dreams. Also, it is said that you dream in black and white, which are the main colours used in the advert.

The car in the Subaru advert is a medium close up to show the fine detail of the car without making it look too dominant or too unimportant. It is a medium angle which is to show the profile and shape of the car but it doesnt look too big or small. it is low key natural lighting which makes the car seem more of a reality rather than being a far distant dream. the Honda advert the camera shot used is a long shot because it is meant to stop the cra looking too big and bulky the high angle gives the car the feel of being watched by a superior being, almost as if saying the car will be safe beacuse you have someone guiding you when you are driving. the Subaru advert uses contrasting monochromatic colours which demand attention and makes you take note. black is usualy thought to be a depressing colour but whe it is used with white, the colour of innocence and purity, it lifts the atmosphere of the page. the Honda advert uses dark grey and black with contrasting white text. the dark greyand black are thought to be timeless and classy which is what the company would like you to think of their car;

The slogan used in the Subaru advert is spread across the whole of the top half of the page which reads "SUBA GLUE." it is in big black bold text; the capital letters and bold text are used to express the strength and stability of the car. The play on words is used to add humour which makes the advert more memorable. The caption is again in upper case bold text but it is smaller and placed underneath the picture of the car, it says "THE NEW IMPREZA. IT STICKS TO THE ROAD" it makes sense of the play on words at the top of the page. there is also smaller text in lower case at the bottom of the page which gives details about the car and it's features. theweb address is also included on the advert so the viewers of the advert can find more information about that particular car or other models they have. the honda advert has a simple caption "The Power Of Dreams" this carries on the theme of relaxation because it is simple and to the point. the white text feels quite dreamy which fits the slogan used. there is very little information about the car, just a web address and a number to text them on. this is perhaps to encourage people to visit thier website or to text them.

i think that they are both effective adverts because they both identify their target audiences well and adapt the adverts to fit. The subaru advert in particular is very effective because of the creative use of words. the honda adverts use of inagery is aslo very imaginative and a memorable way of advertising their product, though i think theor could have been more information about the car.