Essay analysing the advertisement for “Febreze”

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Essay analysing the advertisement for “Febreze”  

  The product febreze is used to clean smells out of fabrics that are hard to wash.  The target audience for this advert is any member of the household who does the cleaning; this could be a man or woman.  This advert uses clever word use, large illustrations, and a very basic presentation to attract the reader.  

The question “Ever wanted to clean the smells out of fabrics you can’t wash?” is a very shrewd way of attracting the reader and starting the advert.  It is intended to make the reader question the cleanliness of their home.  The reader may think, “Maybe my house is not as clean as I thought it was” therefore, they read on to find out what this product can do for them.  

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The only other section of writing is at the bottom of the page, in small font and starts by identifying some of the problems we have with fabrics we cannot wash and clean easily. The examples being  Sofa with a dash of doggy smell?” and “Curtains with a hint of smoke?”  The advert continues, claiming, “Help is at hand” identifying that this product can help neutralise these odours, and give your house a fresh, clean smell.

 “Spray Febreze on your fabrics, letting it soak in and get to work,” informs you that this product doesn’t require any need for ...

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