Evaluating the differences between television and magazine adverts

Advertising is used in the industry to promote products to the costumers, and make the retail appealing to them. Companies do this using either television or magazine adverts, in which they can show how the public would want and need their products. Before the retailer can put out an advert they have to work out how they can make their product appealing, for example you couldn’t have a advert aimed at children in a formal way this would only appeal to adults, and if children were seeing the adverts instead of adults the company would not sell the stock. The more effective way of advertising would be to portray the product as something that is going to change the costumers lives, this is so they feel they want and need the product, e.g. a company may be selling anti aging cream, and the products slogan would be something like ‘makes you look and feel younger’, and therefore the audience would think that should buy it to look younger, and stop the effect of ageing.

The advantages of advertising are that you can show the buyer that your product is what they need, and use things like slogans, logos and jingles that people remember when going to buy the product, e.g. Bounty’s jingle is ‘Bounty the stronger soaker upper’, which some people may find annoying but it makes you remember it. People often remember adverts due to the ideas throughout, e.g. it could be an emotional advert, like the non-smoking day one because it makes you stop and think about it and remember which day non-smoking day is.

All things have disadvantages and sometimes people think the product looks great, but when they get the product it doesn’t meet the expectations of what it says in the adverts, e.g. Dove advert says “soft on skin and keeps you dry all day”, but you may go and buy the product and then you realise that the product will irritate sensitive skin.

Orange had a clever way of showing their advert, by using music and logos to promote the product.

In the magazine advert you can see an open hand with a logo in the palm, but the logo ...

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Orange had a clever way of showing their advert, by using music and logos to promote the product.

In the magazine advert you can see an open hand with a logo in the palm, but the logo is the only thing in colour, it also has a piece of writing above the hand saying “I remember all my friends birthdays”, but it is made personal by looking as if it had been hand-written.

The television advert has the same idea of the hands except it has many different hands opening, revealing the orange logo on the palms, and as each hand opens it tells you about what the network has to offer you, and the free SMS service too.

The main focal point if the advert is the orange logo on the hands. This is showing that you can take orange with you where ever you go, and it’s always in the palm of your hand. In the magazine advert the hand is the main feature as it in the centre and is the focal point for the logo. The advert is done in black and white except for the orange square (logo); this is to show that it is Orange in the palm of your hand. There are other logos on the page but as you go down the page you notice the square on the hand first. The next thing you notice as you look at the page is the top text, which says, “I remember all my friends birthdays”, the writing is informal as it is written in first person and the actual writing is made to look like it has been hand-written. This could be for 2 reasons:
To make it look personal
Because when you want to remember something you write it on you hand

The hand is also positioned on the page as if it was holding a phone. The palm if facing upwards and the fingers are slightly clenched, but not so much that you can’t see the logo.

You can also see that there is a bracelet on the arm of the person, this could be to symbolise friendship as the phrase above says, “I remember all my friends birthdays”.

This advert is probably aimed at older teens to adults because of the layout language and colour used. Also because older people are more likely to use a mobile phone than a young child is.

It was found in a newspaper which also shows us what audience its aimed at by who would read the paper, which in the case adults and possibly older teens.

Right at the bottom there is small print, and the Orange logo and website. In this text Orange are showing that they are not trying to sell a phone, but they are trying to sell their network, The actual words used are, “What’s more this service is available to anyone in the United Kingdom with a mobile phone, whatever network you’re with”, This quote seems to be reassuring the costumer that anyone can be apart of orange, and you are able to keep your change network without having to buy a new mobile phone. The logo is in the left hand corner and the website is on the right hand side, and as well as the square on the hand are the only things on the page in colour. It also has number for you to ring for information on the network, and the slogan, "The futures bright the futures orange” to end the advertisement. This advert does not appeal to me because it is not colourful and it’s too formal. It would be better if it was brighter and more eye-catching because as it is it doesn’t make me want to buy an orange phone as I think it would be too plain and boring.

The television advert is much the same as the magazine advert except it is longer and you can hear the voices as well as seeing the hands. It has music playing constantly through out. The music chosen is calm and very repetitive, and sets the mood of the advert, as the advert is repetitive too.

The advert lasts for 40 seconds in which we see seventeen images of hands with orange squares on. As like the magazine advert there is no colour except for the orange square on the palm of the hand, and also like the magazine advert this symbolises that orange goes with you anywhere. Out of all these images the one that appealed most to me was a of a man who held out his left hand that was closed at first, and as he opened it he said “And know what the latest scored are”, obviously referring to sport. I thought this image was memorable due to that he was standing in an archway, which to me symbolised a football net. There are many different types of voices used, for example

More women’s voices were used due to that a women’s voice is supposed to be more calmer than a man’s, And they would need more calmer voices to go with the calm mood the music sets.
There is only one voice, which is an old lady, this is because the voice is frailer and you wouldn’t expect an elderly person to be using a mobile.
There are a lot of different accents from around the world to show that you can talk to people everywhere.
The volume in the voices are all the same, they are all moderately quiet so you have to concentrate on what is being said.
At the end which gives all the information about Orange’s network, and details of the website. The voice is deeper and more projected than the other voices, this is for authority and so you pay more attention to what is being said.

The advert appeals to all people, and although the images are similar, each is saying something different. This is what appeals to different audiences. There is an image of a young child’s hand, and even though the child would not have a mobile, it is another way of showing Orange network available to everyone.

The television advert is as plain and boring as the magazine advert, but it the television advert is more appealing, and likely to persuade more people to purchase the network.

Both of the adverts have qualities but the television advert is likelier to appeal to more people, as it has many different images rather than just the one. Yet the layout of the magazine advert is set out well because of the order you see things: