Features;
Good:
The first feature that I think had the most impact in the music video is the colours. The colours show a strong scene with effect like old movie. With the correct colours the image created with speak for It self sending out emotion to the audience. An example when Taylor the creator eats the insect which makes the emotions wonders.
Another good feature is the strong background. Each scene is in sync with the music and in good quality. This helps understand the emotion s’of the song properly and make the audience fell the emotions clearly.
The video itself is very eye opening because of the high definition cameras. This music video contains effects. Even though these effects are unrealistic they do make the video more interesting and therefore the audience will be entertained. One of the effects used is when Tyler the creator s pupils gets big.
Bad:
The bad feature about the video is that the there is not are lot of changing background is just at the end which tylor the creator hangs himself and the screen gets dark with a small wood chair on the floor at the end of the clip.
Improvements
At 0:55 on the video, the scene is quiet unrealistic to what would really happen in real life. In the scene I think Tyler the creator should had a handkerchief because when it vomited it was kind of nasty and he clean it with his hand .
Title: Cadburys – Dairy milk gorilla Length: 1:30
Purpose:
The purpose of this advert is to promote the chocolate bar and sell it to the intended audience. As the advert contains a gorilla playing the drums, which is really unrealistic but very humorous, it makes the audience watching the advert laugh.
Audience:
This advert is aimed to those who love chocolate. This can be toddlers to elderly people. It’s for everyone. With this advert it will make the product well known and as the advert itself is very different and funny, people will talk about it and this advert will then be watched by them. This then will increase profit.
Features;
Good:
This advert starts with the Cadbury’s logo on the screen. This immediately tells the audience what the advert is trying to sell to them, chocolate. This helps promote their company and make their name well known. If they didn’t have their logo up then the audience will not be aware of which company this chocolate bar belongs to as in shops there are lots of companies that sell chocolate.
Another good feature is that they have a variety of camera angles: close up shots, side shots and mid shots. These shots make the advert itself look better. If the advert kept one camera angle then the advert would be very dull and boring.
Bad:
A bad thing about this advert is that the gorilla is very irrelevant to the product. A gorilla has nothing to do with chocolate and as this advert uses a gorilla to sell advert the point of using the gorilla is unknown. The gorilla itself just plays the drums in the advert. It does not however sell the product to the audience at all.
Improvements:
To improve this advert it would be a good idea if they could try and involve the chocolate bar more in the advert. The chocolate bar is only shown at the end for about 3 seconds. So throughout the 1 minute and a half video the chocolate bar is shown once for 3 seconds. The other seconds the video just shows the gorilla playing the drums, which has nothing to do with the
by
paolo1997 (student)
