Evaluation of Magazine "Velo Sport"

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Media Studies - GCSE

Evaluation of Magazine “Velo Sport”

Introduction:

I and my partner both produced a cycling magazine called “Velo Sport”. In this evaluation I will have to analyse many factors, which will be described in the essay. I will look at a lot points individually and consider the following factors; the masthead, the colours used, the house style, the main image, the logo, mode of address, the target market, the style of the lettering, the emotive language used and the effectiveness of the images and information used within the magazine.

The Masthead:

The masthead on our magazine consists of our company logo “Velo Sport” followed by our web site address “velosport.com” Also at the top of the front page we have an image of a race bike with some large bold text next to the right of it stating that there will be a review in the magazine about the “Specialized Roubaix” – a top racing bike within the biking community, by having this here and on the front of the main page this should be more persuasive towards the reader on making the decision to purchase the magazine, also by using large and  bold fonts (we mainly use the font ‘Verdana’ throughout the magazine, including the use of this font in headers, sub-headings and main body text, I chose to use this font because I think it gives a clean, simplistic look to text, also I don’t think it is widely used in the magazine industry. This perhaps gives use a unique look.), this helps draw the attention of the reader as is stands out on the magazine better than a small regular font as its more eye catching.

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We also have a fairly large image to the right hand side of our company logo, of 2 racing cyclists with a small subheading saying “Track Nationals – Exclusive Report.” – The image behind this subheading is relevant to what the contents will be about, this should also draw the attention of a person within our target audience as it’s about a very large, exclusive cycling event. This would make them think that they are buying into something special.  

The Main Image (front page):

The front page has a very distinctive main image, of a famous rider, riding ...

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