• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Examine and evaluate how the media presents advertisements. Comment on the effectiveness of advertising campaigns in each area of the media.

Extracts from this document...


MEDIA ASSIGNMENT Examine and evaluate how the media presents advertisements. Comment on the effectiveness of advertising campaigns in each area of the media. INTRODUCTION: Media is a way, in which people receive information from others. It is a way of communicating. Media is increasing all the time, and people expect to know everything that is going on in the world. Media has many different forms, adverts, newspapers, Internet, the list is endless, and the media will keep on developing, and finding more successful and faster ways to get information across to us. Without media, we would not be in touch with our country, or the rest of the world. The media uses advertisements, so that they can target certain products to a specific audience. It is an effective means of making a profit from other companies. Also, the companies can associate themselves with a particular advertising company. Advertisers use the media, because it is the only way that they can successfully advertise their products. They can advertise to a wider audience, and they can advertise their products in such a way, that they are only seen, by a specific targeted audience. Advertisers also use the media, because they need to compete with other companies, with the same or similar products. ...read more.


Also, Douglas is made out of the butter, so he ties in with the rest of the advert. The Lurpack advert uses more camera shots than the Oral B advert. Also the Lurpack advert uses more lighting techniques, as it is much lighter than the Oral B advert. They are both effective adverts though, as both make their products look superior two other similar products. Also both adverts use digital effects to achieve the adverts. MAGAZINES Companies pay huge sums of money to get their products advertised. Some of this money goes towards magazine advertisements. The techniques used in magazine advertisements, are quite different from the techniques used for television advertisements. For example, a magazine advert does not have the advantage of movement, or camera effects. So instead, they have to concentrate really hard to gain our attention. They do this by using propaganda, persuasive language, photographic techniques and images and colour. They also use alliteration, rhymes and slogans. Magazine advertisements have the advantage of being able to use nasal sensory. So, they can give a sample of a new perfume or shampoo etc. They can also be more specific and detailed using more images and information, because the reader of the magazine advertisement can spend as long as they like looking at it. ...read more.


This is because they have the capacity, to reach millions of prospective customers in an instant. CONCLUSION Advertising plays a crucial role, in the profits and developments, of income for companies. Advertising comes into play, when there are different companies, all trying to sell the same types of products. It is obvious that advertising is successful. For example, Rimmel makeup is seen as more glamorous and trendy than boots makeup. This is because Rimmel products are always being advertised, and so they are more widely known and accepted. Advertisers are very clever, in the way that they target people's insecurities and desires. It is hard nowadays, to escape all the advertising in modern society. As a result of my examination of two types of media advertising, I have defiantly come to the conclusion that advertising is a very successful business. Although sometimes, I do think that the media can be over used. The advertisement of new toys for children, etc, can cause conflict. This is because the parents are always being pressurised, into getting the latest fashions for there children. It can also put pressure on teenagers, because we have to try and keep up with the latest trends and advertised products. Advertisements are very powerful, and can strongly influence or actions, without us even being aware of it. New, and even more effective techniques of persuasion, are being developed all the time. BY VICTORIA BRANSTON ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing essays

  1. Compare and contrast two charity advertisements. How does each advertisement aim to persuade the ...

    Here we ca see a very sad and devastating account for Maricel's family. Even the dad's best try don't get the needs of family. This makes us feel extremely emotional and pitiful for the dad. By now, the reader would be definitely convinced and swayed to bestow to the plan International UK and probably sponsor a child.

  2. Analyse, review and comment on the magazine advertisement for Mauritius and explain how the ...

    the type face used to display the title is filled with the image of the sea. The tagline, 'It doesn't have to be one day.' is an effective linguistic device as 'one day' could either mean a holiday which lasts for one day or 'one day' in the future.

  1. Free essay

    Compare the advertising campaigns for Benetton and Barnardos. How do both aim to attract ...

    the picture a name and all of a sudden it's like it's alive and people either shy away and ignore it, or get up and believe in a cause and by doing so, this adds even more power to the extremely power of the image and text.

  2. This report included three advertisements evaluations of different product categories. With FCB Grid, the ...

    In conclusion, the series of advertising intent to arouse consumers' curiousness by using emotional involvement then encourage them to discover the brand through visiting stores or browse the website. Advertising 3: AquaDrops Mint General Analysis AquaDrops is a refreshing sweet company offering different kinds of mints with fruity flavours.

  1. Guinness 'Surfers' Coursework. Wherever we look, we are bombarded by adverts and advertising campaigns.

    You can also distinguish his lips flickering as if he is muttering to himself; this could be a way to prepare him for what he longs to see in the distance. Although we can see the man very clearly, and all of his facial features, it is noticeable that we do not see far below his bottom lip.

  2. Compare two television advertisements, focusing particularly on how they present and target different types ...

    cleans clothes perfectly, so a play is acted out, the shirt gets dirty and then Radion comes to the rescue and cleans it again and it is suddenly and magically clean, dried and ironed in about 2 seconds. I couldn't say precisely why the family has chosen to express what

  1. How successful is advertising? A comparison of two adverts discussing the techniques they use ...

    advertiser men are encouraged to use this product because they can maintain their masculinity whilst doing so. It is supposed to be in the locker room of a gym. I can tell because there are lockers in the background. This creates a sense of place, and makes the man more believable as a boxer.

  2. A Study of Advertising.

    Even if we don't understand half of the jargon used. I think the 'Exclamation Play' perfume advert is a successful advert because the layout is quite unusual. The image of the product is not very prominent as it is positioned higher on the page instead of in the middle of the advert.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work