Fiat Stilo

We first see four people coming out of what looks like a block of flats or a large house and down some steps. We see one of the men, the oldest one, going around the front of the car and open the front, driver’s side, car door. We only see the car shape and colour. We cannot see the Fiat badge, and so we are not aware that it is advertising a car. He gets in and presses a button, which unlocks the other 3 doors. We see a close up as he presses the button and a close up of each door as the catch opens. The others get in the car and each one closes their door at a different time one after the other. They each begin pressing buttons, or opening windows, moving their seats forward and back. The only sound we can hear is the sound of the buttons clicking, the noise of the windows going up and down etc, there are also drum and base instruments playing in the background, but they are not playing a tune but a beat, the people in the car are using what they have as instruments and creating their own beat too. They also move to the beat as they press the buttons. Each time someone presses or moves an object in the car the camera focuses on what they are doing. This in effect shows us everything the car has to offer from electric windows, moveable front and back seats to technical equipment in the front of the car.

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By doing this movement of objects to the beat it also shows how quick and easy it is to adjust the seat etc. This advert shows the people in the car pulling their seat belts twice, this movement involves all of them doing this action at the same time. This helps give variety in the sounds instead of always the repeated clicking of buttons. Variation in adverts helps us stay interested.

There seems to be no stereotyping in this advert although there are more male roles, there is also a main female role; she is also sitting in the ...

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