GCSE English Coursework

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GCSE English Coursework

Media

Compare and contrast the techniques employed in a variety of print advertisements.

There are five different adverts. The five that I have chosen are: Kelloggs Special Bar (chocolate chip), Rustico Bertolli, Kelloggs Special Peach and Apricot Cereal, Huggies Nappies and Clarks shoes.  

  Firstly, the first advert is the Kelloggs Special Bar (chocolate chip). The media effects are very eye-catching. For example, the background is all chocolaty and brownish to give the effect of how crumbly and tasty it is. It has a slogan, which rhymes too “ Chocolate chips that stay off your hips”. This slogan is a mnemonic device because it is remember able. The Kelloggs Bar is also new so people might want to be the first to try it. Even though it is chocolaty and people may say no to it because maybe it is too unhealthy for them, it says that the bar is “ Less than 90 calories per bar”. By reading this the audience doesn’t need to worry about the fat in the bar. There is an image of the Kelloggs Special Bar a little bit opened with all chocolate chips scattered around. The purpose of this is because it makes people hungry and tempted to buy it. This bar looks good quality. This is because Kelloggs is a well-known and top brand. The font of the writing stands out so the audience doesn’t ignore it is in bubble writing to make it eye-catching. All these points make the advert and the product tempting to buy and very persuasive.

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  Secondly, my second advert is Rustico Bertolli. In this advert the background is yellow. Straight way when this advert is seen it is eye-catching this is because yellow is a bright colour so you can’t ignore it. There are eight people shown on the advert with their heads up high and their noses up high therefore, the advert is trying to show that they can smell the pasta sauce and it is outstanding. Therefore, the purpose of it is for you to buy it and check the smell for yourself and also the taste. The Audience may think that ...

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