How does Casino Royale reflect the Media of Trailers?

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How does Casino Royale reflect the Media of Trailers?

A trailer has to show an audience they will see a particular genre of film. The trailer of a film has to help the audience understand what the film is about, without giving the whole film away. It also has to persuade the audience to see the actual film and therefore make money for the film industry. I will center on the Casino Royale trailer which is in the action genre, but, all trailers in this genre have similar aspects. The genre of a film means what type of film it is, e.g. horror, comedy, romantic etc. I will be discussing all features of a film trailer such as the music, camera angles and effects. Then, I will discuss these but focusing on Casino Royale and effect they create for the viewers.

        The composition of a trailer is very important as it sets the atmosphere and emphasises the genre of any film. The music has to be appropriate to the film; to create that certain atmosphere. Therefore, if the audience is watching a comedy the music will be light-hearted, bouncy and usually played by a pop group to establish the cheerful mood. Whereas a horror film’s music will be dark, ghostly and played by an orchestra to devise a dramatic mood.

        The Casino Royale trailer starts without any music; it is essential for the audience to concentrate on what is being said. This film introduces a new Bond and explains how he became a 00. This affects the viewers by having an eery and more serious effect than previous James Bond films. The music starts quietly and slowly gets louder. This affects the audience by building tension and excitement.

        

When the Bond music starts, the audience should feel anticipation and enthusiasm. The producers wanted the audience to question, “Is this going to be a traditional Bond film or has it changed?” The viewers are supposed to feel that this Bond film is more sophisticated and modern but, still a fast paced action film. As the music starts quietly it slowly begins to get louder especially during the action scenes. By contrast it suddenly quietens, when the woman is speaking. This is because the viewers have to understand and hear what she is saying. When an important piece of dialogue is spoken the music completely breaks to build apprehension and excitement. The ending becomes high tempo and the volume is at its highest, (this is when the car Aston Martin flips over and James Bond is in a fatal car crash!) As the music is repetitive, simple and easy to remember the audience will not be able to forget it. This means they are more likely to pay to watch the film. There is also a new James Bond tune which symbolises the change in Bond and the film. The tune is more sophisticated than previous Bond tunes and isn’t played consistently loudly. It is more up to date with music that the audience would recognise now. In the 1962 Bond trailer the music was mainly played by the brass section in the orchestra. Whereas, in the modern trailer there is also a choir at the end.

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The variety of camera angles in any current film trailer is influential towards the audience. The viewers expect to see new and exciting scenes but, also familiar viewings. This ‘safe but exciting’ viewing is essential for giving an edge to the film and produces a superior selling point.

        I will now discuss each camera angle and the effect it causes the audience. The first camera angle is a close up; this is a framing in which the size of the object is shown rather largely. A person’s head is seen only from ...

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