In this video the NHS uses real children to ask their parents to stop smoking. The way they ask their parents to stop is in a very heartrending way. But when the mum sees her own child trying to smoke with a pencil and seeing if he looks cool the mum feels guilty and try’s to relinquish smoking.
The children in the advert say how smoking can affect your body they also tell their parents the disadvantages they have for them, some children also said ‘you’re the only mum I’ve got and who’s going to play with me if you’re gone’ ‘stop smoking for me, I’m your child think about the things you will miss out on’ ‘you’re the mum that raised me up and took good care of me and made my life happy who’s going to do it if you’re gone out of my life and never in it again’.
It’s hard to give up but your loved one’s are the reasons, smoking affects your loved one’s more than you think. In the video one child talks and the rest fades but when the rest fade the children are still talking you just can’t hear them because if all them were talking you wouldn’t be able to understand what they are saying. So it makes you concentrate on that one box, also 2000 people die each week from smoking.
Video 2-
In the video it goes straight to the point of smoking and what it does and how addictive it is. The man is addicted to smoking. The video is a pun ‘hooked’ while the Man gets hooked he can’t stop himself so he has to face a retribution, no one else notices that he is getting hooked it’s because it’s your own personal choice to stop smoking or not. The sound effects of the music are very haunting and are designed to make you think about the danger of smoking.
While the man pulls out the cigarette on the packet it says ‘smoking harms you and others around you’ and has a picture on the packet of bad lungs from smoking, when he smokes he shivers but doesn’t bother about the cold weather and concentrates on his cigarette and calming down from all the stress at his work.
The effectiveness of the two videos in persuading the smokers to stop smoking is very powerful and dramatic; the smokers will take in all the advice they need to stop smoking. The way they setted up the hooked video was like a new horror movie coming out, this video shows how much of an addict smoking can be so its telling us that smoking isn’t fun or to relax you down it’s eating the inside of your whole body away with you knowing that it’s bad you let the smoking destroy your life and your lungs, It’s telling you smoking is making your life breathless.
By Aasim Uddin
Monday 8th November 2009