I was assigned the task of creating a Media product.

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Daniel Dennord                06/05/2007

Brief

        

For my A-S level media course I was assigned the task of creating a Media product. First of all, I had to choose the people who would participate in this work with me. With the advice that any group with five plus members made organisation and distribution of tasks very difficult it was agreed that the group I would work with would be a group of four containing Myself, Thomas Homewood, Ben Weeks and Jack Wicket-Padgham.

First of all the four of us began thinking of ideas and primarily what type of product would be created. We took into consideration the pros and cons of the two possibilities left on our short-list. They were either a 30 second long Television advertisement, or a 15-20 minute long documentary. A documentary, being up to 20 minutes long, would allow a lot of analysis to be drawn up about the final created product, but to make a documentary we would need to spend vast amounts of time in the filming and editing sections of our work, personally I found the idea of a documentary very appealing, but in a group of four it was necessary that a group decision was required and that we had to look into all of the possibilities. The other possibility was, of course a 30 second long television commercial. An obvious reason for opting to create a short advert was that it would obviously require less filming and less editing, this would allow the product to be perhaps vastly shorter than a documentary, but the short advert would be, in theory paid much more attention to and when finished would be far superior. An advert was ultimately decided as the activity favoured by our group of four, mainly because of the above readings.

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Now that the type of product had been decided, it was time for the real planning and decisions about what type of product to base the advertisement on, and once that had been decided, actually creating a Picture board and story line for the advertisement. One problem with advertisements is that the creation of a unique piece from scratch can be hampered by the fact that you have witnessed adverts and could try to mimic these; this was one problem, a big problem that we had to overcome. The group decided   that it seemed a perfectly rational idea to ...

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