Another presentational device in advert one is the colour scheme, which gets lighter around the main picture to make the picture stand out.
The logo fits in with the colour scheme nicely with the company’s name instantly standing out due to use of colour. This is one of the crucial parts of this advert due to there being different tyre companies they need to get through to you quickly the name of their company.
In advert two the main picture is a tyre with a crown of water acting at the forefront, which fits in well with a textual feature, which states, ‘reigns in wet’. This is seeing this tyre as ‘king of tyres’ and the ‘leader of the road’, building the tyre up to been better than it actually is.
The colour scheme is dark with lighter areas around the picture with a bright light shining on it as to make the picture and light coloured main text stand out. The lighting around the picture is also suggesting that the tyre is so powerful that it is blocking out the sun.
The logo is completely light on a black background, which aims to get your attention but not straight away.
On advert one there is not a large title but a subdued, but powerful headline stating, ‘POWER IN SAFE HANDS’, which goes with the main picture of the tyres moulded in with the fist.
In the text caption it says, ‘when you drive a top of the range high performance car’.
This brings you, the reader, into thinking about your car been, ‘top of the range’, so flattens the reader into believing this, building their egos, and needing theses, ‘top of the range’, tyres.
It than talks about not compromising on, ‘performance, style and safety’, which is where their, ‘powerful’, tyres, ‘come into play’, as it states to your car is the best.
With the many uses of, ‘you’, in advert one it is using second person pronouns to involve the reader.
On advert two there is large writing blended round the main picture saying, ‘THE GREAT BRITISH SUMMER BOASTS 32 DAYS OF RAIN (BRING IT ON)’. This a pun that they will hope will appeal to the stereotypical man. Also with, ‘(BRING IT ON)’, it is a challenge to the reader to use these tyres on those rainy summer days so appealing to a stereotype of their audience.
I conclude that both adverts try to make their tyres sound better than they actually are and may be able to do things extremely special. They both also use lighter colours round their main illustration, which shows that their main intentions are for their illustration to catch your attention with their supreme tyres.
Both adverts appeal to men who are up for a challenge whilst incorporating an audience of the stereotypical male who will be wowed by power, aggression and the thought of their cars as, ‘top of the range’.