In this essay I am going to look at two advertisements, both advertising tyres, and show how they use presentational and textual devices to appeal to their audience.

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Media Coursework

    In today’s world we are always around advertisement. Companies trying to find new, ingenious, ways to market their product repeatedly bombard us with advertisements. In this essay I am going to look at two advertisements, both advertising tyres, and show how they use presentational and textual devices to appeal to their audience.

    Both adverts have many presentational devices. In advert one, one of the presentational devices is very powerful.

   It shows tyres moulded into a clenched fist, which suggests that the tyres, with the fist, are strong enough to take on the road. The fist also suggests ‘macho power’ which appeals to a male stereotype that the company are aiming these tyres to.

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  Another presentational device in advert one is the colour scheme, which gets lighter around the main picture to make the picture stand out.

 The logo fits in with the colour scheme nicely with the company’s name instantly standing out due to use of colour. This is one of the crucial parts of this advert due to there being different tyre companies they need to get through to you quickly the name of their company.

     In advert two the main picture is a tyre with a crown of water acting at the forefront, which fits in well ...

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