Marketing mix and the 4P's

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Assignment E3 Marketing

Contents

Introduction

Product

Price

Place

Promotion

Conclusion

Introduction

In my marketing mix decisions I will be looking at four main points for which will be ideal in launching the product. This will state where and how I will be successful in selling my product. I will need to also show clearly how I will be capable of selling this product and see whether people will buy it or not depending on the position. The situation I will be positioning is the 4P’s (Product, Place, Price And Promotion) these will be the main criteria’s I will be aiming to show.

Product

In the product situation I will be dealing with the design, what the average size should be, should the shower gel be safe for little kids whilst playing around with the container if found, how it will be sellable and what the expectation will be whilst buying the product. These would be the main criteria’s I will be looking at whilst dealing with my products situation and will have to show all the needs of the buyer’s point of view.

  • The design: This should be very simple and casual for which it will more better to buy and it will be better if the product would look like an aquatic design which will show its moistness. It will also be good if there would be a good idea of putting a point of sale display to show its own advertising, this means there should be its own stand in a store showing its only posture. I also believe that more teenagers buy shower gel then adult because they have the willingness of going out and attracting girls or boys by the smell and moist skin.
  • Average Size: The size of the shower gel should be reasonable because people don’t want to carry around really big boxes of shower gel. So for it to be the best size it should be able to fit in a hand which can be easily squeezed and used. There shouldn’t be any tricky part to opening it because whilst having a shower many people don’t have the time to look at the opening part because they are getting showered down with water and so it must be very easy to open.
  • Expectations: Whilst people are out all they see is a reasonable looking shower gel which looks good and smalls good, people won’t be out looking for shower gel with very sparkling shower gel with little strings hanging from them. What people look for is a casual looking shower gel which will be alright to carry out of the store and which will be right to carry around in the trolley.  
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Price

For the Shower Gel pricing I would have to think about it pretty well choosing the right amount for other people to spend on it. I will have to look at the design whether it looks good and to choose if there are any good things about it so I could give it a good price range. At the same time I will to look at the down parts about and see what the downfalls will be about the shower gel. I would have to look at the competitors and see what looks the same as there’s ...

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