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- Marked by Teachers essays 4
Some men might watch James Bond films because of envy built by the main character Bond himself. The fact that he owns flashy cars such as the Aston Martin and other exhilarating vehicles could cause some male or even female audiences become quite jealous in addition James bond seems to always be surrounded by beautiful women. James bond films have gorgeous women, most in which are presented either half naked or through their s****l actions which is another reason why men are enticed to Bond films. It seems that every James bond film follows the same formula.
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A couple of the websites I visited were www.thatslife.co.uk and also www.takeabreak.co.uk. This helped me a lot because I could observe the layout of the front cover and the way it was produced. I also looked at other magazines of the same genre; this helped me because I could look at the contents page closely and look at the layout and also the colours used. Another piece of research I done was to conduct a questionnaire and print off numerous and give them to various people to fill out. When I got the questionnaires back and wrote up the results, I noticed that this was the best research I had done.
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Paragraph 2 M&S In the core advert of the M&S advert is the new Christmas range of clothes. The store is trying to say that they are the only ones who have the best clothes for Christmas and that they are the only ones who have one of the best Hollywood actors in there adverts. They brag about having famous people in the advert because they want people from most places to go to M&S to buy clothes, they save Banderos because they want to show off with him and they want the audience to think that if Banderos is wearing M&S clothes, then they should wear them and they will think they are in the same league as them.
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(Stiff 2003) Rhetoric advertising is the study of effective speaking and writing. According to the webpage Put Learning First they state "That form of speaking which has the intention of making an impact upon, persuading, or influencing a public audience. Rhetorical devices are frequently used consciously in advertising and in public speeches to create an effect. Rhetoric may be used to present a case in the most effective way, showing verbal dexterity. The danger of rhetoric, with its intention to persuade, is that the speaker may "stretch" the truth and effectively present a worthless or immoral cause".
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Compare two television advertisements, focusing particularly on how they present and target different types of family. Can you draw any conclusions about how families are represented in advertising?
These two adverts are very different and provide us with several differences and details to compare. The Sunday Times Newspaper is aimed at the middle - upper class society, it is mostly read by businessmen, educated people and people interested in world affairs. It includes several sections which are aimed at different aged people and people with different interests i.e. there is something for everyone. The advert advertising the Sunday Times, seems to incorporate a traditional Sunday theme, it shoots a traditional Sunday, inside the house of a perfect family.
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I have chosen to write about 4 different adverts, these are the Sony Ericsson W800i mobile phone, Witch face wash, Seeds Of Change pasta sauce and an NHS stop smoking advert.
The first thing that catches your eye in the Sony advert is also the graphics, you tend to look at the picture of the floating phone first but this picture also leads you on to look at the wires which are attached to the phone. When you first look at the wires they just look like wires which have been randomly placed but when you look closer you can see that there is a picture inside the wires. This picture is of a man playing the guitar; I think this is very clever as the guitar relates to the music available on the phone.
- Word count: 2613
The two media adverts I have been studying and analysing are Bionicle and Barbie of Swan Lake. I have been studying the differences and similarities between the two adverts; how gender stereotypes are used in both adverts
Most importantly both of the adverts use gender stereotypes to sell their products. Both adverts also have differences, the main obvious on is that they both have different target audiences. The Bionicle advert uses lots of different gender stereotypes to reach out to young boys, and the Barbie advert uses many gender stereotypes to reach out to young girls. Barbie has a female voiceover and Bionicle has a male. The Barbie voiceover accent is American and her voice is gentle and sweet as the Bionicle has a British accent and a rough, hard voice unlike the Barbie voiceover.
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This makes the advert feel unique to the person reading it and also gets them involved in the advert. The advert is promising 'The Drive of your Life' this is Peugeots slogan and grabs the readers due to the fact that the slogan is very positive and saying that something is the drive of your life you want to know what makes this one car special and unique to the rest of the cars out there and also what it offers. The Peugeot 807 advert is illustrated in colour, although the colour codes in the whole advert are very dull, the background colours merge as t5hey are all very similar colours.
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Music can create a pace and rhythm. Music can capture the overall atmosphere of a scene and make you feel certain emotions, e.g. sadness, fear excitement and passion. All of this strengthens the selling point. The use of sound is extremely important in television adverts. There is visible sound which comes from what is on the screen and there is invisible sound that comes from a source that is not currently on the screen. The sound can create an effect or a mood. Most television adverts have a variety of sounds.
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With reference to two advertisement, show how advertisers use particular devices to engage their target audience and persuade consumers to buy their product
Both of the adverts contain text, one at the bottom and one at the top, they both have rhetorical questions in the text but the Smart Roadster includes many rhetorical questions rather that just one. 'How about we swap your slippy mats for a set of grippy tyres?' Here it implied you would have fun at the fairground and in the car. The rhetorical question in the Peugeot 206 cc advert is 'what would you go through?' The picture of the car in the background and snakes in the foreground makes the reader think about if they would go through snakes to get to the car.
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The facial expression of the model is limited as she gazes persuasively onto the eyes of the reader without smiling excessively. I chose to use this facial expression as it connotes sophistication whilst still signifying sexiness. Some may interpret the limited facial expression as uninviting and hostile. A soft blue background was used which connotes calmness and may effectively trigger the reader's mind into a calm model in return the reader will tend to spend more time looking and reading than they would if they were in an excited and hyper state of mind. Only one type of font (Impact)
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The music in this advert was popular in clubs between 1998 and 1999. Both of these factors are playing on the (F) Lucy (F) <[email protected]>mind of the potential buyer of these cars (triggering memories etc), and if you look at both aspects (the music and the theme, e.g. the 'transformer') it leaves you with an approximation of what the target age may be, in this case a 26 to 35 year old. The music shows this because 7 years prior a now 26 - 29 year old (then a 19 - 22 year old)
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to many people living in Malta as low cost basic food stuffs and drinks. Hence in Malta one can now consider an international phone call service as a low involvement good since most people living locally have to resort to it quite frequently and do not think much about it beyond selecting a cheap, reliable, value for money service. The OneVoice advert thus makes quite a huge issue of price and implied value for money by publicizing the cheapest rate very prominently against a bright red background and stating the service's other desirable features against a bright green eye-catching background.
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The colours used in my advert are going to suttle and eye catching. Research shows that advertising in men's "grooming" books and magazine, the idea of virility and masculinity is something very different today. More attention is paid to the body and sensuality is considered and asset, not something to be hidden. Men's fashions have also changed, becoming more colourful, varied and seductive, all factor which explain the boom in men's fragrances, which now represents an astonishing one third of the turnover of the various fragrance companies.
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In frame 3 we see a cut of the woman giving a 'come on' look to a male driver behind, this would suggest that women wearing this mascara feel sexy and are attracted to fellow males. Frame 4 shows a cut of the car rev counter which shows a dial which goes up to 5 times, which symbolises how much Maybelline mascara will increase your eye lashes by. In frame 5 we see a pack shot of the mascara which says on it, volum' express turbo Boost, Black, this cut gets the product name and what the pack shot of the mascara looks like, pictured in your head.
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Many clever techniques were used in this advert. The advert was targeted at adults who have a family. The advert has a story, which is about a man (father) who finds out some important news. He drops the phone receiver, generating suspense, and rushes to tell his son who is playing. The father helps put the son's coat on and they rush out to the car. The sun is just setting which is the hardest time to drive and this is showing how safe and easy the car is to handle. The father is driving and the boy is sitting at the back showing the viewers how spacious the car is whilst also showing the car have interior leather seats.
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The new advertising campaign is more relevant with today's society. With the craze of reality television the audience like to see people they can relate to and appeal to the target audience of men of all classes. The first advert in the series is set at a diving competition. The format is as follows: three competitors are taking part. The first contestant approaches and takes his dive; we perceive a side angle view. As he hits the water the angle changes to a bird's eye view, this creates an aura of professionalism.
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These companies are willing to pay vast amount of money to get their brand recognised everywhere. It seems that no matter how low the prices of smaller companies become, people still opt for the pricier option of the better-known brand. This is because people are willing to pay more for a better-known brand because of what is associated with the brand logo. It is the customer's emotional investment in the product. The people behind all the money spending are doing it for a good reason. The most successful companies are generally the ones that spend the money on advertisings whether or not they are the best products.
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Advertises still use stereotype but in a more knowing ironic way (women as entrepreneur, men as 'housewife'). I will be looking at how women are presented in advertisements today and in what way their roles have changed throughout the twentieth century. I will be analysing four types of adverts; women as housewife/mother (male gaze), women regaining femininity, women portrayed as a weaker s*x and women equal to men. Before World War Two women were advertised as housewife /mother through the male gaze. Males stereotyped women as housewives and mothers who will always be there for them and their children at home.
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A charity usually focuses on one target and raises awareness about just one particular issue. For example there are charities preventing child abuse (NSPCC), animal cruelty (THE BLUE CROSS), humanitarian charities (OXFAM) and medical (THE RED CROSS). All of these charities constantly need to advertise in order to raise money and remind people of all the suffering. The vast number of charities causes competition between organisations. Charities can advertise through: Broadcast media - television and radio, or Print media - billboard posters, newspapers (tabloid or broadsheet)
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Abstract nouns are also used: "promises", "beauty" and "worth". This emotive vocabulary appeals to the audience by stimulating their feelings and emotions. Adjectives are used throughout as to persuade the audience by modifying the noun. Comparative adjectives are used: "younger", "firmer", "more skin friendly", "fresher", "less visible", "smoother" and "more than a moisturiser". Also superlative adjective: "highest" and "regenerist" are used effectively. These adjectives show degree and emphasis the benefits that may occur if their facial cream is applied, persuading the audience to purchase their product. Comparative adjectives tend to be used in advertisements A,B,E,FandG, yet not so much in adverts CandD (Loreal).
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The woman is also a prime example of what other women strive to be, thin, well dressed and overall a very sophisticated women. The fact that the dog is on its hind legs is also a vital component to the advert, as this is what makes the image such an eye - grabbing piece, without this it is just a women walking down a street with one of her arms in the air, a much less attention grabbing image. The dog also helps fill out the advert, without it there still would be the women, but the vast majority of the piece would just be the grey of the wall in the background.
- Word count: 2611
We watch all the television commercials from the Levi's European advertisement campaign that ran from 1984 to 1990, then picked three to analyze, review and compare by using media terminology.
It suggests to the viewer the advert is serious, but boring, old, and business like. In the beginning there is a long shot of a customs hall and a mix to close-up of a poster of Lenin shows its an authoritarian regime like Saddom Husscins. There is a pan to long shot of the traveler who stands out and arouses suspicion making the viewer suspect he is a rebel as in the other adverts. A mix to medium shot of the baggage check shows a suspicious, cautious society. In a close up of the contents of the case there is a magazine with James Dean that concludes the man just came from America.
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on his face give the impression that he is really creepy , when he walks in the class goes quiet this tells us that he is a strict and frightening teacher. After this a dark purplely black gathering of clouds appear and from the smokes you see writing which says "YEAR THREE BEGINS" this tells the audience that this isn't the first film or the first year at Hogwarts, the writing is in white font and in capital letters, this makes the writing stand out because the clouds are dark colors and the writing is in light, this catches the audiences attention, we also hear thunder and see lightening, this gives a spine-chilling effect.
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The third extract is of a commuter at a station dancing on the platform. The caption "dance" is still in the bottom left hand corner. The obvious thing that strikes you is that the man does not care if people are watching him or what they think about him. He is having a good time and he has no cares when he is drinking coca-cola even if he is going to or coming back from work. The thing about this clip is that is in a very unusual place, which shows that it can be drunk and enjoyed anywhere and that it can take all your cares away, even if you are going to work.
- Word count: 2424