GCSE: Marketing
- Marked by Teachers essays 4
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The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled Gadgets for Girls. I will be identifying the target audience and analysing the visual and linguistic features.
4 star(s)You can tell that it is aimed at women with a high income as in the picture it shows the car placed in an elegant street with a sophisticated woman approaching her door. Only a woman with a high income could afford to live in such a street. Also, the woman is wearing work clothes, indicating she works and can probably afford luxuries such as the new Nissan Micra. Throughout the advertisement, it indicates that it is aimed at a group of women with a high income as it mentions "over doing it with the shopping" and that the car
- Word count: 1479
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Women in advertising from The 1920’s to the present day
4 star(s)This meant that women started to appear more after the nineteen sixties as women started to earn their own money and that meant they did not have to explain to their husbands what they spent their money on. As women progressively became more accepted in the work place society started to change in the nineteen eighties and through the nineties, women started to be portrayed as s*x objects in more explicit positions and portrayed in a completely different light. Today it is very common to see women as well as men used in advertising and sometimes it is more common to see women rather than men even if it is selling the product to a man.
- Word count: 1697
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Car Market Segmentation.
3 star(s)The surroundings around the car are all blurred, which shows speed which appeals to males as that tend to enjoy adrenalin rushed trough cars. However the plain, non - detailed backgrounds appeal to females as it show that the car is a way of escape. The car might be aimed for customers over the age on 25 or in a professional job. This is because the car is large and is much like cars driven by business men. I don't think that this would be for anyone who has just passed their driving test as it is a large car
- Word count: 1176
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Analysis of TV Advertisement - ‘The Lynx Effect’
3 star(s)As the brand label and 'distinctive masculine fragrance' is a very fashionable thing at the moment and is thought to be very good for your s*x appeal. It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group. Well the fact this is a s******y orientated advert rules out people with other s****l orientations. It is used to stop people smelling of bodily odors.
- Word count: 654
