'Television advertisements and sponsorship do more than merely reflect dominant ideologies, they also reflect ideological changes in society.' With reference to specific examples, discuss how you think this is true.
'Television advertisements and sponsorship do more than merely reflect dominant ideologies, they also reflect ideological changes in society.' With reference to specific examples, discuss how you think this is true. THURSDAY 15th MARCH In the early days, advertising was seen as a portrayal of information about products via the media. This has changed. People want emotion not product -branding provides for this. Companies know this as they sell brands before products. But what is a brand? People want to aspire to the branding web of values and standards and ideals. BRANDING - set of values & image - people aspire to these tangible values. Seems to bring power/influence over others -street credit - money-flash - standards How much power does the advertising industry have? Advertisers inject billions of pounds in an attempt to persuade us that their product is better or trendier than those of their rivals. The question of how much impact their efforts have upon us is a controversial one. By promoting products that are not needed, advertising encourages greed and envy, according to the critics. It helps create a wasteful society in which goods are thrown out long before they are worn out. Defenders of advertising say that ads are not that powerful. They do not create a need; they simply extend choice. The changes in representations of families (row -not white, perfect), female
Compare and contrast two car adverts.
Media Coursework Compare and contrast two car adverts. I am going to compare and contrast two TV car adverts. The first advert is Fiat Stilo-sound effects and the second advert is Honda Accord. I chose these adverts because the first time I saw them they looked interesting and had a lot of differences between them. The Fiat Stilo advert is 39 seconds long. It is aimed at 20-35 year old male and female. It is a small affordable car suitable for working class ordinary people. The advert is fast moving. There are four characters in the advert. Three are male and one is female. Two of the men and the women are around 25-35 years old but one of the men looks much older around his 40's. The woman sits in the front drivers seat, which makes her role look more secure than the men in the back. The car also catches the attention of an elderly man whose sitting down reading a newspaper. The characters investigate the car before driving it. They press buttons, open windows and play with the seat to see what each thing does. Whereas the Honda Accord advert is 1 minute 58 seconds long and aimed at 20-40 year old male and female probably with families because it is quite a big car. The car is for middle-high class people. The advert itself shows different car parts needed for the final making of the car. In this advert the viewers do not know what is being advertised until the very end.
Advertising has an important role in the media to inform the public; whether it be through magazines, newspapers, radio, television or sports events.
Advertising has an important role in the media to inform the public; whether it be through magazines, newspapers, radio, television or sports events. Advertising is advantageous to the public as it displays the range of products available on the market. From products such as trainers to awareness campaigns, it informs us of prices, ranges, bargains and other essential information. This aids us to make more informed choices and in some cases, even save money. Advertisements not only inform us, but entertain us also. Ads such as the Budweiser series featuring the frogs are humorous and many car advertisements use hit songs to provide the backtrack to the ads. Advertising is a major industry, which employs thousands of people. Revenue from advertising pays wages and allows many sports and charity events to take place. Although advantageous to the public, advertising has also proved to be a dangerous and seedy market, where advertisers often distort truth to sell an idyllic, unattainable image to a more and more influential society. In a world obsessed with image, advertisers now often sell an image rather than a product. This is why so much of advertising today is aimed at the 16-24 year old female market, as image is most important in these young impressionable years. Selling an idyllic and unattainable image is dangerous in today's society as it can lead to uncontrollable
Fruit - The Comic. Investigating comics and their production
The title of my proposed comic will be: Fruit. I have chosen this name because it means that the logo of my comic can be an artistic fruit which will be appealing to my audience. Also, it's to do with health, one of the main themes. My main superhero character will have a fruit on her outfit. Although when I first thought of names, I thought that this title was too simple and obvious, I actually feel that it has a kitschy feel which runs parallel to the increasing sophistication of the target audience. "Because we like to..." is going to be the tagline of my comic because both of my main characters do what they do because they like to. My comic will be encouraging people to be healthy and safe, not because they should, but because they like to. I am going to have two main characters in my comic. One will be a rebellious little kid, male, who is always getting into trouble for various reasons, and the other will be a female superhero who is both an enemy and a friend to the child. The superhero saves the kid from all sorts of disastrous situations to do with general health and safety, the kind of thing that threatens the 7-11 year olds of today. Introduction Luke is a rebellious kid who is aged 10 that always gets into trouble in school and out. X is the female superhero that helps Luke out of trouble. The relationship between these two is a love hate relationship, in
With reference to the adverts you have studied, investigate the ways in which 'Lucozade' has been marketed in the last thirty years.
With reference to the adverts you have studied, investigate the ways in which 'Lucozade' has been marketed in the last thirty years. The most far-reaching mainstream source of product advertising over the last thirty years has undoubtedly been on television, where product advertisements are now such an everyday part of our lives that we almost take them for granted. Television product advertisements rely far more heavily on images, and because they are often brought to life by actors, the images are far more powerful than those in newspapers and magazines or on billboards. Whether combined with words or not, the images aim to reveal new ways of visualizing ourselves, places and events. By producing a certain view of the world in this way, advertisers can then suggest that their target audience could also be a part of this world - if only they bought the right product. All three Lucozade adverts we studied fulfilled this criterion - including the very earliest advert from the 1960s that showed a recuperating child and his mother both enjoying the restorative benefits of the product. By the 1980s, the world Lucozade portrayed was that of the elite sportsman enjoying the energizing benefits of the product, and most recently, the world Lucozade portrayed had the even broader appeal of possibly the computer character of the 1990s. Whereas some young people and women might
Types of advertising and promotion - Reebok.
P1 The 'I am what I am' campaign needed to meet the legal requirements of many countries. In the UK there are several laws that control the type of advertising and promotion of goods. Reebok needed to be aware of the legal constraints within which they could operate. The main legislation affecting advertising and the sale goods are. The sale goods Act 1979 states that's goods sold should meet three main conditions. First they should be of satisfactory quality - they must not have any flaws or problems associated with them. For example Reebok footwear cant have holes or be scuffed without any where in them. Also they must be fit for what they were made for, for example football boots which are made for grass must be suitable for grass and must be stable. The trade description act says that a product can not mislead you with statements about there products. For example a Reebok water proof coat must be waterproof by law. The Consumer credit act 1974 aims to protect consumers when they purchase goods on credit. Consumers must be given a copy of any credit arrangement they enter into. Also Reebok can't send sales staff to people's homes and try to pressure people to buy goods credit or charge high interest rates. The Data Protection Act 1998 is where organisation dealing with personal details is limited to what they can do with your details. They have to be kept
media My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle
Media Coursework Marketing identifies and fills a need in the audience, I need to identify and target a niche market of target audience. This can be done through market research which identifies demographics and psychographics advertising sells the product, it convinces the audience members that they need the product to complete their lifestyle. The most common types of advertising are product centered, user centered and postmodern. Posters are effective advertising as there is a lot of posters all around the towns, cities and magazines so alot of people are going to see them when they read walk around go to work so the products will be easily noticed. My product is an aftershave called nightfall the slogan is come to the dark it is in a traditonal shape bottle which is like a rectangular shape bottle with a push button on top for the aftershave to come out. Its unique selling point is that it has an anti sting agent which prevents the sting after shaving. I am going to have night set background with a small ammount of light in the centre of the picture and a a face in the shadows the slogan accross the bottom of the poster wit the aftershave bottle in the bottom of the right corner. This is using some the same ideas as similar adverts. In similar advertisements such as Tommy aftershave seems to have a young attractive male looking slightly rugged with stubble and
Advertising is an attempt at persuading the general public to purchase their product.
Advertising is an attempt at persuading the general public to purchase their product. We are surrounded by numerous various adverts in lots of different places. Adverts are seen on the television, the radio, Internet to football stadiums and on billboard posters. Advertisements effect our everyday lives, the contents of an advert aims to influence us in some way. I have chosen to analyse a 'Proderm sunscreen' advert and a 'Dove Shampoo' advert. The 'Proderm' sunscreen advert is very attention-grabbing it shows a background of blue sea and sky and an attractive woman with an incredible orange suntan. The 'Dove shampoo' advert has three pictures of different hair types on a white background with details of the product in a paragraph of writing underneath. The 'Proderm Sunscreen' advert is from 'The Mail of Sunday' magazine supplement 'You.' and the 'dove Shampoo' advert is from, the women's health and beauty magazine 'Top Sante'. The writing in this advert informs us of how easy it is to forget to reapply sunscreen, but by using Proderm Sunscreen it does not need to be reapplied for up to six hours. The language is very informative and contains factual information. As this advert is for sunscreen it is important to state the facts surrounding the product. Having scientific approval of the product reassures the readers that the product is safe and reliable. 'Forgettable' is
Branding and Culture Jamming
Branding and Culture Jamming We are surrounded every day by big brands, corporations and media on all sides. In fact, it would be hard to avoid being told that you need the latest pair of diesel jeans, ipod nano or Gucci perfume. Of course, we need the jeans or we won't look good, the ipod to be cool, and the perfume to be classy, don't we? This is what the adverts tell us and is why promoting your brand of product is so important. They need to show us, the consumer, something that we aspire to be, to have or to be associated with. This is what branding is, making your product different from the rest of them, giving it an identity. This is very important from the company's point of view. I mean, we buy things to make ourselves feel good and to present an image or a 'brand' of ourselves to the world. If we see an advert showing someone who seems confident and attractive, then we are told that to achieve this image they buy a particular type of clothing of course subconsciously we will want to be associated with that. A brand such as Dior has created a brand image of luxurious expensive products that are fashionable but classic. The name Dior sounds French and classy. In this advert for a Dior perfume, the model is swimming in molten gold, straight away showing opulence. The entire advert is in shades of gold apart from the brand name and product name which subtly stand out
Analyse two advertisements, analyse the advertisements in terms of visual presentation, language used in the advertisement, the style and adaptation of their target audience.
In this essay I aim to analyse two advertisements, which I have chosen. I will analyse the advertisements in terms of visual presentation, language used in the advertisement, the style and adaptation of their target audience. Also I aim to give a brief history of how advertising came to be and demonstrate an understanding of how advertisements work. My brief history is as follows; the first adverts on TV appeared in 1955 when the first commercial network - ITV was launched. In the 1950's commercials were very different than they are today - they were short and repetitive and very innocent not like today's. They relied heavily on Jingles as they stuck in people's minds and reminded them of the product while they were shopping. In the 1960's pocket money started to take because the economy was stabilising of so children had there own money to spend. Advertisers soon picked up on this with adverts aimed specifically at children. Walls ice cream split children into three discrete groups - Adventurers, Hungry horses and little madams and produced an advert for each. The adventurer's ice creams were shaped like rockets and things and the adverts involved adventure. Hungry horses wanted as much ice cream they could get with their money so the adverts showed large ice creams. Little madams wanted to be awkward and the adverts displayed this with the child getting what they wanted at
