How does the ‘Impulse’ advert sell the product?
How does the 'Impulse' advert sell the product? Advertising is all around us, all the time. Sometimes we don't even realise the more subtle types like logos on rucksacks, but most of us are aware of the fact that the media is always trying to attract consumers. There are several places where advertising is apparent, including newspapers, magazines, billboards, television and, more recently, the Internet. All of these are examples of how people are constantly pulled in to the goods, services or charities that they are, in a way, forced to see; and are made to think exactly what the advertisers want them to think. Many advertisements attempt to sell a product by promoting a lifestyle. That is, viewing a moving or static image of an attractive person who the consumer wishes to be like and then being drawn to what he or she is doing within the advert. The initial aim of any advertisement, that probably all of them achieve, is to make the product look good. In television advertising, a vast number of techniques can be used to aid the promotion of the item. The positioning of the audience and camera angles are important factors in an advertisement. The way the audience is positioned encourages them to be thinking what the advertisers want them to be thinking. This helps to appeal to the ideal consumer of a product (for example, if you were selling anti-wrinkle cream, you would
The definition of a product is
The definition of a product is "anything that is capable of satisfying customer needs", this includes both physical products, like cars, cell phones, machines, as well as services like banking, and insurance. Businesses manage and modify their products over time so that they constantly meet the changing demands of their customers, the methods used to manage a number of brands and product lines is known as Portfolio Managing. The different stages through which these individual products develop in time in terms of the sales they generate is known as Product Life Cycle. A product life cycle is based on the biological life cycle. For example, when a seed is planted in the soil, it is the introduction phase, then it starts to sprout, which is the growth stage, the next stage is maturity, where it grows leaves and roots, finally after a long period it begins to shrink and eventually dies out, which is the decline stage. In theory, a product goes through the same stages. After a period of development it is introduced or launched into the market; it gains more and more customers as it grows; eventually the market stabilizes and the product becomes mature; then after a period of time the product is overtaken by development and the introduction of superior competitors, it goes into decline and is eventually withdrawn. However, most products fail in the introduction phase. Others have
Advertising for golf drivers.
ADVERTISING Advertising is a form of selling. For thousands of years there have been individuals who have tried to persuade others to buy the food they have produced, the goods they have made or the services they can perform. The objective of any advertisement is to convince people that it is in their best interests to take the action the advertiser is recommending. The action may be to purchase a product, go to a showroom to try the product, use a service, vote for a political candidate, make a contribution or even join the Army. Like any sales person, the advertisement tries to persuade. The form of advertising in the following essay is based on magazine adverts. Advertisements always contain a message or idea they want others to take in which can be expressed in words, pictures, music or jingles. It is often the jingles people remember from television, as they are often 'catchy' tunes. The theory being that when you are in the shop wondering which product to buy you may remember the jingle, containing the brand name being promoted, and choose it before others. Advertisements have a purpose, which is to inform or influence the people they are aimed at- the target audience. This audience will vary according to what is being advertised and the advert will be designed to attract this particular group of people. For example the target audience for a baby food would
Analysis of The Guinness advert.
Analysis of The Guinness advert Media Coursework Praised by the media industry, described as "the most beautiful and powerful piece of film on our screens," and voted greatest television advert of all time. The Guinness advert achieved this kind of status soon after it hit our screens in 2000. Guinness ads, clever and flashy as they usually are have out done themselves again with this incredible piece of footage. Its provocative speech, together with the carefully designed filming techniques compels the audience from beginning to end. It opens with a close up of a man's face. For nine long seconds, all you can do is look at him, gaze into his eyes and wonder why he's just standing there, what he's going to do, and why he doesn't speak. This draws you in, you sit, captivated as the wind ruffles his toilet brush-like hair. Then, from the silence come the words "he waits." You don't know how long he's been waiting for, or indeed, why he's waiting at all, but you guess he's been there a long time. Three more men appear, each clasping a board, and the newly formed group of surfers run flat out towards the crashing waves of the forbidding ocean. "Tick followed tock followed tick." This further emphasises the fact that he's waiting, and extends the time that you think he's been waiting for, weeks, months, years we don't know. A faint pounding grows steadily louder at this point,
Compare and contrast two advertisements for similar products. You should evaluate the techniques used in the adverts and comment on the extent to which they comply with 'The Code' established by the ASA.
Compare and contrast two advertisements for similar products. You should evaluate the techniques used in the adverts and comment on the extent to which they comply with 'The Code' established by the ASA. I have chosen two adverts for washing-up powder, 'Persil' and 'Bold'. I will be comparing and contrasting the two adverts and evaluating the techniques used. I will also comment on the extent to which they comply with 'The Code' established by the ASA. The first advert I will talk about is the 'Persil' advert. The target audience for this advert is young children as the advert looks like a drawing and has a picture of a child with bits of coloured paper stuck all over him. This attracts a child because it is very colourful and there is coloured paper with scissors and crayons which children like. The picture is close up and fills the whole page. This is so it will immediately attract children to it because children notice big images rather than small images. At the top of the advert it says in large spaced-out writing 'Guess whose school got free arts and craft materials?' This is easy for a child to read because the language is not complex and it is not too close together. When a child reads it they will want to know the answer because they want the free arts and craft materials. At the bottom it says 'Collect the stars on special packs and hand them in at school. Get
The purpose of this advert is to persuade the reader to buy a financial service offered by the Halifax or to save using the Halifax's banking services. The intended audience principally, is young families.
In this essay, I will be describing and analyzing the linguistic features of a printed advertisement for financial services offered by the Halifax. The purpose of this advert is to persuade the reader to buy a financial service offered by the Halifax or to save using the Halifax's banking services. The intended audience principally, is young families. This can be deduced from the headline 'you'll be carrying him for the next 18 years' and is stated at the bottom of the advert, "Financial planning for young families". However, any age group could be potential targets as the 'best insurance scheme' and 'the right life assurance plan' are advertised which could be appealing to anyone. Financially and socially the advert would suggest the middle to upper 'class' are the target audience, as the figures mentioned for the initial expense of baby equipment would seem extreme to the working class man. Further indications of this can be denoted by talk of private schools. The tone of the advert is generally relaxed and informal in nature, using a colloquial tenor that makes the products advertised seem easily accessible. The audience is put at ease with the casual register used. A comfortable, stress-free atmosphere is created for the intended purpose of persuading readers to buy Halifax's services. Predictable characteristics have been chosen by the designer of this advert
Functions of business.
Advertising The advertising area of Mc Donald's is the biggest in the fast food industry spending more than all the other main competitors put together I think this is the key to there success because the advertising is one of the main points in a business because they have to let people know about there product and when people are hungry or thirsty they recall the advert and want it. The advertising industry is also very important because you can get something there head without them knowing like with a catchy song or a funny joke that they can remember and they think about it then they think about what it was advertising and realize that they are thirsty. Sales department The sales department of Mc Donald's is very quick and convenient but he only problem with it as I said earlier is the matter about the staff some of them are very nice polite and serves with a smile but you get some who are just rude and couldn't care less about you and that is not the attitude you want if you want to attract business, so they are not doing there Mc Donald's any favors. If the company wanted to be even more success than they are they could have there staff serve with a smile every time Stock and kitchen The kitchen and the stock need each other to run at there full potential because if the kitchen wasn't there the stocks would get full and the food would go to waste and if the were
An analysis of the McDonalds McChoice menu advert which was screened between six o’clock and ten o’clock in the evening on the 6th September 2002
Media Coursework - McDonalds Advert 'An analysis of the McDonalds McChoice menu advert which was screened between six o'clock and ten o'clock in the evening on the 6th September 2002.' Advertising is used to promote a product by convincing the public to part with their money using many different types of techniques. Adverts are also used to promote a service to the public. Adverts may be emotive (e.g. NSPCC adverts), making you feel sorry for people or animals, persuading you to sponsor the company. Adverts are used to promote many things, e.g. Cars, food, clothes, services, toys, computers, furniture etc. Certain adverts are shown at particular times (e.g. Toy adverts are shown in the morning, as children will be watching). Adverts are up to date with new items, and promote them to introduce them to the world. The McDonalds advert is a fast food advert that is targeted at people aged four and upward. The lifestyle that it is targeted at is unhealthy, as it is a fast food advert. It is targeted at both sexes and is middleclass because it is neither advertising really high-class meals, nor advertising for lower-class people. It is middleclass as it is for everyday, average people. It shows a middleclass family setting, and also appeals to the working class as it is priced at 99p. The advert shows through this that the working class, or even an everyday family can go to
Advertisement discussion on Torque Direct.
Advertisement coursework Allan Rimmer The white man in the photo is probably in his mid 20s to early 30s. He is the only live person shown in the photograph, but the prop is an inflatable doll. The man is probably working class from the clothes he is wearing and his haircut. He is wearing a red long sleeved t-shirt, grey sports trousers and trainers. His back is to the reader and is pointing at some trees further into the picture that he seems to be walking towards. His arm is round the back of the doll and 'her' hand is on his backside. The reader is meant to assume they are boyfriend and 'girlfriend' from this. The advert is set along a seldom-used country road with grass and trees either side of it, there is also a bridge towards the top of the page in the distance that is visible. The road is gravel paved and leads off into the distance. The product being sold is car insurance that is not directly featured in the advert. The name of the company is at the top of the page whilst the slogan and number are at the bottom. The reader is supposed to assume the insurance is cheap because man has 'got a new girlfriend' because the insurance is so cheap. The brand name is 'Torque Direct'. It is at the top of the advert and layered above the rest of the image. It suggests power in 'torque' as well as speed in 'Direct'. It also suggests power to you fast. The company slogan is
How do the makers of Shrek subvert the usual conventions of a fairytale using presentational devices?
How do the makers of Shrek subvert the usual conventions of a fairytale using presentational devices? In this essay I am going to discuss how the makers of Shrek overturned the expected characteristics of a fairytale. They do this by using presentational devices such as lighting, music, camera angles and visual effect. In my opinion if the film did not use these presentational devices the way they did, it would not be as successful and people would see it in a totally different way. The producers of Shrek took conventional well-known fairytale characters and changed them to make them humorous, for example the three little pigs were given stereotypical homosexual voices. Other characters in the film were Tinkerbell, Little Red Riding Hood, The Three Bears and many more. They also added and changed well known phrases from fairytale films. For example the Three Little Pigs don't say, " He huffed and he puffed and blew the house down" they say, "He huffed and he puffed and signed the eviction notice" When they do this I think it adds a lot of humour to the film. With the phrases they don't change they put them into a different context. For example when Donkey is trying to get out of trouble he says "oh! What big eyes you have" and so on, which is from Little Red Riding Hood. When Donkey is complementing Dragon she starts to fall for his charm, and their relationship
