Production of my own advert

Diesel jeans - supporting account I have created a still media text, which advertises diesel jeans. The purpose of my advert is to inform my target audience of the product that I am promoting, which in this case is 'Diesel jeans'. Once my advert is complete, it will hopefully reassure and remind the target audience of the benefits of buying 'Diesel jeans'. In order for people to take an interest in the jeans, I will make sure that the advert is different and unique when compared with other adverts of similar products. In order to create my advert I had to make plans, when doing this I sketched out what I wanted my advert to look like. Whilst in the planning process I took into account that my advert should reflect and relate to my target customers, in order to be effective. I hope that my advert will be appearing on billboards in large cities and in magazines. However the advert will only be appearing in magazines that the specific target audience are likely to read for example Marie Claire and Elle. My advert may be used on the side of tube stations; the advert may also be accessed on the Internet. The target audience of the product, which I am advertising, are of both sexes but mainly women, aged from their early twenties to middle thirties. They are not likely to have children and probably have middle management jobs and above. They are also likely to have a high

  • Word count: 1285
  • Level: GCSE
  • Subject: Media Studies
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Analysis of Television Adverts.

Analysis of Television Adverts INTRODUCTION Television adverts are one of the most often used types of Advertisement. Television adverts can last up to a minute, they can tell stories, give facts, promote companies, they can almost sell, tell or promote anything to reason. This is done by using visual, sound or special effects, by using these they are creating a mood or atmosphere. Say if a television advert was trying to promote a funeral agency, the atmosphere would slow and dark. To create this they would possibly use a black and white image and use slow music to create the right mood. What I am intending to do is to pick two adverts. To observe and analyse. And give my own evaluation. BRIEF DESCRIPTION Travel Care: - This advert is about a travel agent. The purpose of the advert is to promote a holiday service. The target audience is adults who have the money to go on holiday. The style of the advert has a lot of humour. There is a very soft and relaxing piece of music in the background. There is a very strong and firm male voiceover telling you about the agency. It is set in a tropical island. There are two women sunbathing and relaxing in a swimming pool. It has a slight sex appeal. Then the swimming pool starts to move and disappears under the floor. Then Thunderbird 1 comes out of where the swimming pool was. The women are then running away

  • Word count: 886
  • Level: GCSE
  • Subject: Media Studies
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The two advertisements I have decided to compare are of two vacuum products.

Media Coursework The two advertisements I have decided to compare are of two vacuum products. I have decided to choose two of the same products because I can give an opinion of what is advertised better to an audience. My first advertisement is of a vacuum from 'Miele' with plenty of description of the product around the page and my second advertisement is a 'Dyson' vacuum. Using both advertisements I will compare the writing, graphical images, language used, etc. I will then come to a final conclusion of both advertisements. By reading the description on the 'Miele' vacuum advertisement, you can see that it uses informative language, which provides the targeted audience with information regarding the product. In my opinion the advertisement should use persuasive language because the 'Dyson' vacuum is already a successful product and as they are competing against this product they should drag the audience in. The text uses simple vocabulary, so it may be aimed at a younger audience. Overall, the text is very informative as it gives all information of the product. The keywords that are most effective are words like 'power' that illustrates the power of the product; another keyword would be 'Suction' because all people want the stronger suctioned vacuums. In the 'Dyson' advertisement there is no paragraphed text such as in the 'Miele' advertisement. This advertisement uses

  • Word count: 976
  • Level: GCSE
  • Subject: Media Studies
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Examine the advert 'Miracle' and analyse the techniques and ideas used to sell this product!

Examine the advert 'Miracle' and analyse the techniques and ideas used to sell this product! In this essay I will.... > Examine the 'Miracle advert > Examine techniques and ideology - how they are used to sell > How image and text are used to enhance the use of stereotype > And the response to the advert The images I see are, the product (Miracle Bottle), and a woman (Uma Thurman). In the background of all this, there is a black mountain at the bottom on one half of the page with a pink background and the woman on the other. There is also text in the advert; miracle is written on the bottle and also on the woman. Lancôme Paris is the company that makes this product. It is also advertised as a web site address, where you can enter and find more about this product. The key images in this advert are the woman and a bottle of Miracle, both on different sides of the page. The bottle is there to tell the audience what the advert is promoting; also what they are buying (the product). Its purpose is to encourage a person to buy it, that's why it is being advertised on an advert, so they know it is available in stores. The woman is a famous model/actress named Uma Thurman. She is a beautiful, wealthy person for the audience to look at and is an idol to all ages and sex. When men look at this advert and the women, they think to themselves that they would like their partners to

  • Word count: 1090
  • Level: GCSE
  • Subject: Media Studies
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Media Coursework: Advertising

Media Coursework: Advertising Advertising is a way of telling the public people that a new product is out. It tells the audience the name of the product, and how it is useful to the customer. Advertising has been around for many years. The first ever T.V advert was broadcast in 1st July 1941. So it has been around for over 60 years. Back then, the advertising guy only paid $4 (roughly £2) for 10 second to advertise. Now days advertising is about $3 million, for just 30 seconds. That's £1.5 million for 30 seconds. The name of my after shave bottle is called Revolver. I chose this name because it was the first thing that came into my mind. It is not an original name, because now days people don't usually use revolvers, they use hand guns and pistols. My aftershave bottle name does not have positive connotations as it is the name if a gun. The points that turned up in the answers to my questionnaire were that most people would spend about £10-£20 on their aftershave/perfume bottle. The name that Revolver made people think is gun, excitement and strong. This is exactly what I wanted the audience to think. Most people buy their aftershave/perfume from Duty Free shops at the airports. The number of aftershave/perfume bottles that most people buy every four months is around three to four. There were many favourite aftershave/perfumes bottle, including CK, Hugo Boss and Fantasy

  • Word count: 645
  • Level: GCSE
  • Subject: Media Studies
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Produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose.

Sales promotion unit 15 For this coursework, I will produce a proposal for a sales promotion campaign for a product or a range of products of a business that I will choose. The proposal will include * Background to the product and market situation as well as an explanation of the sales promotion strategy that I will decide that is most appropriate to promote my product. * Objectives for the promotion. * An explanation of the type pf promotion that I will choose for the product. * An explanation of other types of promotion that I could use. * Finally, examples of different communication materials that you could use to publicise and explain the sales promotion effectively. Background By using different types of sales promotions and communicating methods, I feel that this product would be appropriate to carry out my sales promotion case study on because it is an existing product which is doing really well within the market and I believe it has the potential to do even better in the existing market. Product life cycle This is an important concept for the marketing of a product or service in any company. It is part of the strategic planning process for the product or service that is being offered. In this case, using a food item, the lifecycle will tend to be longer than for a new technological item. Like any product in the market or anything in the world, 'Nothing lasts

  • Word count: 1226
  • Level: GCSE
  • Subject: Media Studies
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Analysing the Volkswagen Advert

M.Daniel Media assignment plan Introduction Today's world is bombarded with many various advertisements, which are situated where people can view them. We are the audience, the consumers who purchase the product. Many companies want to inform their target audience, an audience in which they think will buy their product. Advertisements are found almost everywhere, from large billboards aimed at people shopping, an audience of hundreds. Right to big money T.V advertising, where millions view the companies' product. The advert I will be analyzing is a T.V advert; it has around four hundred shots packed into a one-minute slot. The company advertising is Volkswagen, and the car featured in the advert is a Passot. The company's main target was to persuade the audience of the reliability and safety of the car. The advert was very successful, as it has achieved numerous awards. As well as being successful on television, the advert has taken further prosperity. Many other companies have bought still shots from the advert, and used them on cards, posters etc. I will now write about what is visible in the advert, the narration. Then I will pursue in writing about the psychological aspects, and about various sections in more detail. Main Firstly the opening shots are of the girl. The shots fully illustrate the innocence and youngness of the girl, and that she is pretty and

  • Word count: 1493
  • Level: GCSE
  • Subject: Media Studies
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This report included three advertisements evaluations of different product categories. With FCB Grid, the inducement of advertisers strategies in these advertising has been revealed clearly. T

Introduction This report included three advertisements evaluations of different product categories. With FCB Grid, the inducement of advertisers' strategies in these advertising has been revealed clearly. The emphasis on different issues as information (learn), attitude (feel) and behavior (do) in consumer process due to the applicability of various products categories, which classified by involvement and think/feel as two dimensions according to Vaughn's theory. The combination with specific emphasis on different hierarchy effect and usage of advertising appeals made those advertising works. Advertising1: FUJIFILM FinePix F10 Digital Camera This is a press advertising of the one of the latest range of Fuji digital camera, F10. The advertising combined with several classical 70s rock 'n' roll images and endorsement of Mick Rock - "The Man Who Shot the Seventies". . General Analysis This advertising of this product appeared on the Q magazine, which is a music and entertainment glossy magazine published monthly in United Kingdom. Q's readers are interest in pop/rock music; most of them are mature and sophisticated professionals. As the similarity of Q's readers, the target audiences of the digital camera could be reached by the exposure on the magazine. This advertising aimed to increase awareness of the new revealed digital camera, and convince consumers the camera could

  • Word count: 1804
  • Level: GCSE
  • Subject: Media Studies
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The Repositioning of Lucozade

The Repositioning of Lucozade This piece is on the repositioning of the bubbly, orange, glucose drink, that is Lucozade. From when Lucozade was first launched in 1927 as a medicinal home remedy by Beechams it has now become a highly successful soft drinks product. In 1960 Beechams released its first advertisement for Lucozade showing to the large audience that their product was a quick cure for the ill, Lucozade was shown to be a fast, long lasting, effective way of giving them energy to fight their illness. There was a decline in sales in the seventies due to the improvements in health care, NHS and other hospital improvements. Beechams repositioned its brand and changed its whole target audience, although they still continued to sell the original Lucozade product. This was a huge risk, which luckily for them paid off. Lucozade was advertised with a very successful athlete to appeal to a wide, sports orientated audience. They also produced a new smaller, portable bottle to accompany the sports feel. This was a great tactical move to advertise Lucozade with a gold medallist in the Olympics, at a time when sport was becoming an important part in peoples' lives. With people not only getting involved in sports but also watching it on television as the companies bought the right to view and film the events. As time went on people's interest changed again with new technology

  • Word count: 2375
  • Level: GCSE
  • Subject: Media Studies
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Comparing Two Car Adverts

In this essay I am going to compare two different car adverts taken from two different types of magazines, these magazines are Auto Express which is a weekly magazine which gives reviews on new models of cars that are going to be released soon, the other magazine is the supplement that comes free with the Independent on Saturday, this magazine has general information but also contains some car adverts. The two adverts that I am going to compare is the new range of Honda Civic Type-R and the Volkswagen Polo Match. The Volkswagen is a well-respected German car manufacturing company; The Volkswagen was created on the orders of the Nazi regime as a small, cheap car with a rear engine. It was designed in 1934 by the Austrian engineer Ferdinand Porsche and his son, also called Ferdinand. At first it was called the KdF-wagen, from the Nazi slogan Kraft durch Freude (strength through joy), but it has become famous as the Volkswagen Beetle. However there was few ever built under the Nazis. The company has now taken over many other companies like Audi, which is another German company, Skoda that is made in the Czech republic and the Spanish company Seat. From its foundation in 1948, Honda has grown into a global organisation employing over 112,400 associates, with motorcycles and still produces the prolific vehicle on the planet, the four-stroke 50cc Cub C100 moped. Introduced in

  • Word count: 1559
  • Level: GCSE
  • Subject: Media Studies
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