For my English project we have been asked to investigate a particular use of language. I have chosen to look at the way the way cars are advertised.
English Language Coursework Project Introduction For my English project we have been asked to investigate a particular use of language. I have chosen to look at the way the way cars are advertised. I am going to look at whether the style of the advert changes depending on which gender it is being advertised to, and whether the use of language varies depending on whether the car is being advertised to men or women. I am going to collect some examples of car adverts, and analyse the language used in the advertisement. I have decided to investigate this particular subject because I have already got some ideas about the type of language uses that I will find. Aims I already have perceived ideas about what I will find in my investigation, but I am hoping to find out if my predictions are true. I am expecting to find a lot of stereotyping within the advertisements, with the male-targeted adverts selling the car as a fast, powerful machine, and the female targeted adverts selling it more in terms of its space for shopping and ease of nipping around town. I am hoping to find out if this is actually the case, and if I am wrong, how the cars are advertised to the different genders. Description of data I have found several car advertisements to use for my analysis. Two of the advertisements are for the same car, but one advert is from a men's magazine, and the other is from a
This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryls make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decid
Cross Media Assignment: Part two Analysis of My Work In the first part of My Cross Media Assignment, I analysed, 'L'Oreal Casting Crème Gloss.' This advert cast Cheryl Cole, the nation's sweetheart, in an advertisement for hair dye. This advert inspired me, to develop a beauty product, because it is such a big market here in the U.K. I took a close look at what Cheryl's make-up was, and it was neutral and fresh, this was, apart from her eye shadow. As a result of this, I decided to design an eye shadow. I conducted research into Barry M's Dazzle Dust, because their print ad's are always flamboyant, and are interesting to look at. They use bright eye shadow, and usually darker coloured backgrounds to make the image 'pop', and stand out to the audience. The unique selling point of Dazzle Dust, is all the colours that it comes in, this makes the product unique. I decided to take a different route, and develop a product that women can use for the day and then for the night. I matched my product, Day n Night, to my target audience, because I think that women would want to own a product that they can use in the morning, when they go to work, and then they can use it straight after work, as a top up, using different colours, to go out for a drink with her friends. I think that my product appeals to women, because it is compact, useful, and there is a gap in the market for a
Compare a 2002 Mercedes Benz advert with a 1959 General Motors advert.
Textual analysis - comparing a historical text with a modern text. Compare a 2002 Mercedes Benz advert with a 1959 General Motors advert The MB (Mercedes Benz) advert is very bland and plain, with no picture of the car at all. The basis of the advert is trust in the quality of the MB advert. Contrastingly, The GM (General Motors) advert is dominated by a large painting of the GM car. The MB brand has an image of quality and longevity in its cars. MB don't need to heighten their image in society so they can use abstract adverts that will boost sales more than they will increase the status of the MB brand. However, GM had not as strong a brand as MB does now. Therefore it had to use text such as "nothing outside your home returns so much in pleasure, comfort and convenience as a new General Motors car." This was used to attract more people to the car. The GM car targets the B, C1 and C2 market. MB adverts usually target the socio economic groups A, B and C1, however this advert targets the same audience as the GM advert (B, C1 and C2.) This is because it is advertising second-hand MB's that people outside of MB's usual target audience. The light silver that is used in the Mercedes advert is the stereotypical colour of a MB. This helps the audience to recognise this as a MB advert before they see the small MB logo. The logo is placed in the bottom right hand corner of the
Media Coursework- Hovis Advert The hovis advertisement appeals to various audience types. Macho, heterosexual, working males
Media Coursework- Hovis Advert The hovis advertisement appeals to various audience types. Macho, heterosexual, working males are targeted with the image but also dieters, health conscious types of any age and any ages that the Hovis Bread appeals to. The thong sets a comical tone and is a comical attempt to target the audience. This advert is to advertise and promote the brand of bread which in this case is Hovis. The image is of a shaven headed young male with a bare chest and a tough physical image. The builder has denim jeans that are ripped around the bottom. I can tell from this that the builder would usually follow fashion trends. The builder also wears rigger steel capped working boots and a strong leather working belt. Personification of the belt is just like the man himself - strong and macho. The builder also wears a pink thong which undermines the whole anchorage of the message and subverts to a new perspective - feminine touch and is unusual to wear it. The builder is shown in this way as it shows the thong and the effect of the message. The thong in turn questions his gender such as the builder's bum but this then changes with the position of the thong. This shows connotations of macho and masculine like real man. The picture is shown in a grey background which emphasises the builder in the front of the picture and not the background which is also blurred
This is the poster of the teen horror, THE RING, which clearly gives us some idea about the movie because of the 2 quotes which are being presented in the poster.
Film poster analysis on the Ring: This is the poster of the teen horror, "THE RING", which clearly gives us some idea about the movie because of the 2 quotes which are being presented in the poster. Firstly, the title, "THE RING", "THE", is in a small font at the top of the poster and the "RING" is in a huge font at the top of the poster and they both are in a background of a girl screaming which I think is something very different to find it in any horror film poster, to make look attractive and eye catching to the audience. The font gives us a scary and a confused on our faces as it is something very confusing as we don't have any idea about why is the girl screaming and scared. They have done this for people and to start bringing them in the horror from its first look. In the central image of the poster they have got a huge title which says THE RING and in that they have got a girls picture which is screaming and under that they have got a huge background of a forest which I think is also a bit confusing about the audience to come to know about what does the forest mean and how is it related to the movie. In the bottom corner of the poster they have got a quote saying, "YOU'LL HAVE A SPOOKY GOOD TIME", which means that the viewers who would go and watch this movie would have a very good time watching this movie as it is full of horror and it wont let your expectations
Media: printed advertising.
Media: printed advertising Printed advertising is only of various media methods used to help sell or retail a product. Nevertheless, advertising on paper continuously proves to be one of the more successful ways of drawing the public's attention towards something, or more importantly boosting a product's sales. Many things are taken into account when a printed advertisement is still on the drawing board or still actually being thought out, for example, the advertisement must be categorised in order to appeal most to the audience that it is targeting. Media developers also use many different techniques in order to make an advert stand out more or be more effective in delivering its message. For example, areas of a page, which are more effective in capturing a viewer's attention, may be identified and used accordingly by an advertiser, sequentially, to help boost the sales of their merchandise by helping to make the product seem more appealing to the potential buyer. The first advertisement that I will be looking at is for Twix chocolate bars, which dates from two years ago, the second a recent AA advertisement, for car data checks. The purpose of both adverts is obviously to help to boost the sales of its product more, by making the product seem more appealing to likely consumers. The manufacturers may also assist the advert by allocating it where it is more likely to reach
Analyse ways in which producers of magazine adverts language and presentational devices in order to sell products.
Analyse ways in which producers of magazine adverts language and presentational devices in order to sell products. This essay will discuss and focus on the advertising techniques used on the public to sell products. It is based around advertisements in magazines and the variety of adverts I have collected. The essay will focus on presentational techniques of advertisers, their differentiation between fact and opinion, their use of friendly language, the persuasive techniques and the memory devices that they imply. To gain the readers attention advertisements use presentational techniques, the lay out of their advert can be a successive factor for the advertiser. Photographs, font sizes, font type and animated pictures and colour schemes these techniques are used to initially to draw the reader in and also sometimes to add comedy, an appeal to tradition or a snob appeal to an otherwise simple advert. Photographs are used to show the public what this particular product looks like or add a scene to the advert intensifying the mood, photographs are unusually placed on an advert enlarged to show the audience what the product is larger and also implying a more for less technique photographs are usually a main part of an advert, sometimes they show humorous pictures and other times just the product and even on some adverts they are designed to be in the background and not be
Magazine advertising comparison. Both adverts are trying to encourage and persuade women to buy their tanning products. The detailed images used in the adverts caught my attention because theyre bright and eye catching,
Analysis of magazine advert It is clear that media plays a huge part in determining peoples choices. Media brainwashes the modern society and influencing them into buying what the media show rather than what they need. It can then conclude that media has such a powerful role into deceiving people's needs. Its role in society is not to be underestimated. This essay will compare and contrast two advertisements promoting similar products. It will also explain in detail how the graphology, language and persuasive techniques used in these two adverts can be used to create another similar advert. Both adverts are trying to encourage and persuade women to buy their tanning products. The detailed images used in the adverts caught my attention because they're bright and eye catching, which is the reason I chose them, as well as the fact that the information on the advert is easy to read and structured in a way so that the eyes falls in the bolder, important titles before reading the smaller writing. The first advert was from 'OK' magazine, which was published in June, and was placed near the end of the magazine-probably because it wasn't such an important advert. The magazine is aimed at women around the UK and the advert is trying to promote the product and persuade these women to buy their self-tanning product. The language used is simple and straight forward. Advantageous promises
Advertising and Marketing Assignment
Advertising and Marketing Assignment Product= Cars 1st Brand Marks and Spencer's Magazine - Peugeot 807 2nd Brand OK Magazine - Ford StreetKa I have chosen to analyse two advertisements which advertise a Peugeot 807 and a Ford Streetka, the two adverts are aimed at two very different categories this is mainly due to the magazines in which they were found. The function of the first advertisement is to sell the Peugeot 807 to the correct target audience which is families. The advert its self is unique and doesn't reflect any other media or text. Although it is a very simple advert and reflects everyday life it could have been adapted from another advert. I understand the advert by the narrative used. The advertisers have used narrative in this advert to allow their audience to understand the full meaning of the advert. The narrative in which they have used is anti narrative they have compared past experiences to the future experience for example they have compared technology and then have written the text in a format of face to face conversation. This makes the advert feel unique to the person reading it and also gets them involved in the advert. The advert is promising 'The Drive of your Life' this is Peugeots slogan and grabs the readers due to the fact that the slogan is very positive and saying that something is the drive of your life you want to know what makes this
Comparing two adverts for hair products.
English Media Coursework Comparing two adverts I intend to discuss the persuasive techniques found in these two adverts. One is an advert for 'l'Oréal out of bed putty' whilst the other is advertising 'Brylcreem Reshaper Gum'. They are both advertising hair products. I got these two adverts from a man's magazine. The l'Oréal advert is a 1 page advert although the Brylcreem advert is a 2 page advert. The l'Oréal advert features a man with big black messed up hair with a tub of the product next to his face. The man takes up most of the page. The background is light blue that gets slightly darker towards the sides. In the foreground is the slogan, the logo and information about the product. The man is pouting a little and is looking out onto the reader. The putty is to the right of is head with the logo and slogan under that and the website right at the bottom. This advert persuades you to buy the product as the man looks cool and his hair look very good. The Brylcreem advert has got two plasticine people, a man and a woman. There are various pictures with the characters in. The fourteen pictures take up most of the two pages. There is a light blue background. This is the same colour as the l'Oréal advert and is very relaxing. In the top left hand corner is the logo and another picture, and in the bottom right hand corner is the logo and slogan plus a
