Women in advertising from The 1920’s to the present day
Women in advertising from The 1920's to the present day Introduction: Women's representation in advertising has changed dramatically through the past century. Women started off being portrayed as elegant and sophisticated very unlike how women are portrayed today as society has evolved since the nineteen twenties. An example of women being elegant and sophisticated is the 'Lucky Strike' advert which was used during the nineteen twenties. Women in advertising then evolved as the world was sucked into war calling men away from their jobs and women into the work place. This meant that advertising had to take a new line in who they were targeting. So instead of targeting the men who were fighting on the front line they had to target the women in the factories doing their bit for the war effort. The men then came home from winning the war and then went back into the workplace allowing the women to return to their previous occupation of being a housewife. Many women resented this and stayed in their jobs meaning that the advertising firms had to target men and women. The women were revolting against going back to the house and being a housewife cooking and cleaning meant that they became liberated after a fierce struggle. This meant that women started to appear more after the nineteen sixties as women started to earn their own money and that meant they did not have to
The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled Gadgets for Girls. I will be identifying the target audience and analysing the visual and linguistic features.
The advert I have chosen for my analysis is the Nissan Micra advertisement, entitled "Gadgets for Girls". I will be identifying the target audience and analysing the visual and linguistic features. I will then be making an overall judgement on how effective the advertisement is in reaching its target audience. This advertisement is aimed at the young, attractive, woman with a high income. Firstly, you can infer that it is aimed at younger women as the title is "Gadgets for Girls" and the word "girl" is used throughout the piece. An older woman would probably not classify herself as a "girl", therefore, deliberately or not the advertisement would alienate an older age group of women. You can also tell that it is aimed at a younger age group as an older woman would not perhaps have such an active social life and participate in the same activities as a younger woman. Throughout the article it mentions going "cruising" and being "out on the town", which I believe to be activities in which a younger group of women would participate Thirdly, you can tell that it is aimed at women rather than men as the article mentions hobbies such as "shopping" and it mentions that it is suitable if you have lots of "leggy" mates. The average male probably does not tend to have "leggy" mates (or call them such!), nor would a car that will help with "shopping" be something that would appeal to
Car Market Segmentation.
Introduction Car Market Segmentation The market for cars is just like an orange. It is divided into different segments. There are hundreds of different cars to suit everyone's needs. They are designed to match various people's needs and tastes. For example it is unlikely that you will see a family of six people in the latest sports car. People in this situation are more likely to a people carrier that has more room and seats. The market for the car industry today is segmented like this: Then 'income' is also split in to section: Essay To answer the question 'How does a car company segment the market?' I chose to look at two large car manufactures, Renault and Honda and sent out a letter to the companies. I then received information and adverts from the companies. To follow this up I then analyzed two Renault adverts and one Honda advert to see how the car was segmented. Renault: Advert 1 Laguna I think that the car advertised will be for either male or female as the have used cool blues and whites which look very classy and elegant. The surroundings around the car are all blurred, which shows speed which appeals to males as that tend to enjoy adrenalin rushed trough cars. However the plain, non - detailed backgrounds appeal to females as it show that the car is a way of escape. The car might be aimed for customers over the age on 25 or in a professional job. This
Analysis of TV Advertisement - ‘The Lynx Effect’
Media Studies A Level Analysis of TV Advertisement 'The Lynx Effect' Addresser: Lynx. Lynx is a company that makes deodorant and other toiletries. This is a company that has a very strong brand name and a wide following of young, fashionable, heterosexual males. Because of its good brand name in this country there is very little need for it to make a name for itself from scratch and it can build upon what is already known. Addressee: The Public - Men. The addressee is obviously men and maybe the odd burley lesbian. The type of men targeted will mainly be single, fashionable, young and heterosexual. This advert is all about getting a girl and this will only apply to single men, as they are the type of men looking for women anyway. As the brand label and 'distinctive masculine fragrance' is a very fashionable thing at the moment and is thought to be very good for your sex appeal. It applies to young people because the target of the mans aims is a very attractive and young lady that will put it older men out of the target group. Well the fact this is a sexually orientated advert rules out people with other sexual orientations. It is used to stop people smelling of bodily odors. Message: 'Buy Lynx to get attractive women'. This is a very sexually orientated advert with the message that Lynx will make you more appealing to the opposite sex. It is supposed to be
"Black Rhino.": produce a single promotional advert which advertises a brand new energy drink.
Report To create my product titled "Black Rhino." I did research in the field of energy drinks. I have produced a single promotional advert, which advertises a brand new energy drink. I initially started my ideas by analysing existing products such as "Red Devil" and "Red Bull." I deconstructed both these adverts and studied them in depth. I found that the majority of energy drinks (apart from Lucozade and PowerAde.) were targeted at a younger audience and didn't use sport as a selling point in any way. Red Devil and Red Bull are used for mixing alcohol and they have done this very successfully although they set out to use the product just for drinking once "out on the town." To give you an extra boost of energy and keep you alert for just that little bit longer. Both the adverts I found where in a men's magazine one was in FHM the other in LOADED. This shows that their products are male oriented. I would like to put my advert into a male magazine such as FHM and maybe a woman's as well e.g. Cosmopolitan. I carried out questionnaires and one was devoted towards the target audience and their type of energy drink. Whilst the other was focusing on the adverts and what they believed was an effective and persuasive advert. I decided to follow in the footsteps of companies like "Red Devil" and target a young audience. Most of the people I used in these questionnaires were
"Comment on the structure of the Advert."
Abdulrehman JAVAD George Mitchell School (13410) Assignment: Media "Comment on the structure of the Advert." Context: This advert is taken from the guardian newspaper. And it tells us about the people of Afghanistan who are in poor condition. Before this advert is released, there was news about suicide bombing in America on September the 11th. This incident results in lot of people killed in America. America said that this has been done by Al-Qaeeda group and they are based in Afghanistan, so therefore, they declared war on Afghanistan. Purpose of the Advert: The purpose of the advert is to get your money. They try to persuade you by affecting your emotions and sympathy and pity etc, so to help and protect children from the results of war and it appeals to us for money. And might when the people saw this advert in Britain, they have lot of ideas and beliefs about people of Afghanistan which stops them to donate their money, so they have very cleverly made this advert up. Top heading: This heading is on the top of the advert, and tells us the whole summary of the advert. Their wordings are "AFGHANISTAN REFUGEE CRISIS". Author had very cleverly make this heading up because by reading this heading, whatever your beliefs, it doesn't affect you because it only tells that there are crisis in Afghanistan and don't tell about International issues so wider up their target
Advert Analysis - Opium Perfume, Cointreau, Longines Watch
Byron Atkinsothis isnt my actual work mum so shutup.im writing it in my book and making it better. English Monday, April 30, 2007 Media Analysis Advert 1:Longines Watch When one comes to analyse an advert such as this,one soon begins to sense a deeper meaning to the first thought meaningless images upon the page.The subtle,black and white background gives the advert a very elegant,chic resemblance.The advert becomes extremely intense and embracing,drawing the audience into the page. The black and white colours and italic font give one the impression that this advert is targeted at a somewhat sophisticated audience.The caption "Elegance is an attitude" implies that elegance is natural and that only these 'gifted' people can release the watches potential powers.There is an image of an elegant lady on the left hal of the page.She is standing in a plain black dress and is wearing no evident make up.She is only wearing one piece of jewellery and that is the watch.This image makes one notice that the watch is the only accesory she needs,the 'icing on the cake',the final ingredient of the divine life.Realising this enables us to discover that the is a larger audience than the upper class members of society. Members of the female society that feel insecure about themselves are also targets of the advert.The product will make them elegant and push the up the social
Phantom Menace advertising Portfolio.
Phantom Menace advertising Portfolio After viewing Broadcasting international's advertisement for 'Typhoo Tea' the team at Phantom Menace advertising have analysed it thoroughly. We enclose some suggestions for improvement, which we hope, will increase the sales of your product. The advert: At present your advert consists of 24 different camera shots based at a variety of different angles, however at least 6 of these shots are the same the only difference between them is the distance in which they are shot. Narrative: The narrative of the advert tells the story of the advert. The story of this advert is that if you drink Typhoo Tea you will be refreshed, happy and full of energy. At present this comes across very clearly in the advert, you have old ladies dancing and workmen not complaining about their work, but we feel we could make this known a bit more in the advert. The music: Throughout the advert the disco classic of 1983 'fresh' by kool and the gang is played. The music is very appropriate for this advert and helps the company emphasise that Typhoo Tea is fresh. It clearly tells you through the music and rhythm that Typhoo Tea is designed to refresh you. The colour scheme: The red and green colour scheme is predominant throughout the advert. The colour scheme originating from the logo. The green representing the colour of the tea leaves and the
Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants!
Compare and contrast Advertisement For the Walkers crisps with the advertisement for the McDonald restaurants! Both advertisements are popular food products. McDonalds are very famous all over the world; the company is based in America and started off there. Walker's crisps are a British company. When you hear the name Walkers, you often think of walkers crisps. Both of these companies sell there products to a range of people. The younger people generally more of these products than older people. In the McDonald advert, they are trying to tell the audience that their restaurant isn't just for teenagers, but for all ages. They have shown this through the characters in the advert. They also are trying to promote that McDonalds is a class less place where you can go to eat, they show this by using different people with different colours of skin and showing costumes of builders, school kids, actors and etc. the people also do not speak to one another. The only signal to each other is when the man and woman look at each other and nod as if they are approving of the food they have been served. The people look happy and are moving briskly away to the sound track. The clothes that people where show the occupation that they are involved in. The walkers advertisement however is a lot more relaxed and humorous. The first scene starts off with a group of children. The scene is also
Creating an advertising campaign
Creating an advertising campaign In the past, the Lucozade product was marketed as a drink for the sick. After that it was a drink for fit and healthy people, mainly sportsman. Smithkline Beecham was aiming for a change of image that was more modern and relative to people in the present day. The new campaign was trying to put across to the public that Lucozade gives you energy fast and cool people have it. The advertising agency - Oglivy and Mather were responsible for creating a brief for the advertising campaign. The idea of Lara Croft in the advert needing energy was an area that was focused on in the brief that was sent to the advertising company. Oglivy and Mather generated their ideas by looking through popular computer games. They also did market research on what people liked about Lara Croft so they could see if they could make a connection with Lucozade. Lara Croft was selected as a suitable 'spokesperson' for the bran because she is modern, energetic and recognizable. Once a selection of ideas is generated a storyboard is created and then a mock up advert is formed. The groups that are selected for a focus group are people who use the product. In this case, males. The outcome of the focus group stage is finding the best ideas to get put forward and the best ideas that they are going to work with. An advert generally takes 2 months to make, although the Lara