• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Coursework-The NHSs Get Unhooked advertising campaign, which was launched in 2008 caused a lot of controversy among viewers. There were a lot of complaints about the way smokers were portrayed in the advert.

Extracts from this document...

Introduction

fMedia Coursework The NHS's "Get Unhooked" advertising campaign, which was launched in 2008 caused a lot of controversy among viewers. There were a lot of complaints about the way smokers were portrayed in the advert. A lot of people found it offensive and disturbing to watch. Although the campaign was controversial and offensive, I found it to be quite effective and successful, and I know that a lot of people will disagree with me but, the adverts use of different scare tactics and actions to get people to quit smoking has been known to be effective on a lot of people. ...read more.

Middle

Also the use of dramatic and scary music in the background highlights and increases the effectiveness of the colours and the lighting therefore making it more realistic. The choice of characters in the advert makes this an effective advert. In the beginning we could see a child and the mother. And we could that the mother hardly has any time to speak to her child because of her smoking habits. Although this can be offensive towards people who smoke, but it can also be kind of a warning for mothers who smoke. ...read more.

Conclusion

The use of the slogan "Get Unhooked" is effective because it is quite catchy. It creates a strong message because the word "unhooked" suggests the smokers to get released from the addictive nicotine and come back from the grey, gloomy and numb world of smoking to the real one. To sum up, I think the overall message of the advert is quite loud and clear. It shows a smoker how bad smoking is and it tells them to quit it. And I think the advert has been quite effective in doing so, although the advert is quite disturbing and offensive but that's the harsh reality of smoking. ALEEN PAUL ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Audience and Production Analysis section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Audience and Production Analysis essays

  1. Marked by a teacher

    Analysis of LOreal Casting Crme Gloss Advert Cheryl Cole

    3 star(s)

    That mahogany colour is now Cheryl's trademark, because it was such a drastic change from what it used to be. In the print out advert, the composition shows Cheryl face on to the camera, this shows confidence, and you see her hair, which looks quite large in the advert.

  2. 1984 Coursework

    Goldstein is a principle figure. He was the primal traitor, the earliest defiler of the Party's purity, which is what makes him such a unique individual. Big Brother is the leader of Oceania, under control of everything, including people's thoughts, what they do and what they wear.

  1. How successfully is a dysfunctional family portrayed in "Little Miss Sunshine?"

    is color blinded when he understands that he starts to blurts and says "I don't want to be your family! I hate you people! I hate you! Divorce! Bankrupt! Suicide! You're losers," to show his feelings of dejection and all his hard work demolished within an instant.

  2. How effective is the NHS no smoking campaign in persuading its audience not to ...

    The children in the advert say how smoking can affect your body they also tell their parents the disadvantages they have for them, some children also said 'you're the only mum I've got and who's going to play with me if you're gone' 'stop

  1. Miss Havisham Coursework

    Sometimes a writer may deliberately use false hints, called red herrings, to send readers or viewers off in the wrong direction. So basically foreshadowing is the use of hints or clues to suggest what will happen later in the story.

  2. Analysis of my Advert

    The connotation in my brand are love, being romantic and romance because there are the feelings which go together with the brand "Romance". The idea behind this is that romance also means being sexually active. The connotation of colour in my advert is that I have chosen the colour blue because I think blue is very attractive colour e.g.

  1. Edward scissorhands coursework

    Even though Edward is not a mean person he inflicts pain upon anyone he touches for example, when he dives at Kevin and pushes him away from a speeding car he cuts him all over then when he tries to help he cuts him even more.

  2. Advertising Campaign Comparison

    Critical Evaluation of Advertisement: - This advertisement capitalizes visually on the color used since Maoists use the color red; it is a part of the Democrat and Republican parties and Trotskyites used a deeper maroon shade. Thus showing that the color of the van symbolized all these political parties and was present when these parties existed.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work