The Pantene advert is clearly aimed at people during the colder seasons, i.e. winter and autumn. This is not only shown in the name, (winter rescue), but is suggested on the advert where it says ‘so even if the sun doesn’t shine, your hair will.’ The model is wearing a jumper and has her hair wrapped around her like a scarf, which makes her look warm and cosy. She is also quite tanned which a lot of people wish to look like throughout the winter when it is cold and there is very little sun. The advert is made to look wintery as it has a light blue/grey background and snowflakes, which contrasts to the warm colours the girl is wearing.
There is quite a lot of writing on both adverts, but it is made to look like less by aligning it on the right hand side and separating it into smaller and more manageable paragraphs. They have used simple language to get the point across and use words which catch your attention. For example, the Pantene adverts talk about ‘rich, creamy pro-vitamin formulas.’ This sentence has so many descriptive words in it that it stands out and makes the product sound really effective.
The Paul Mitchell adverts tend to focus more on making it clear that the products are good value for money. It talks about ‘affordable luxury’ and has ‘right product, right price, right place,’ as a slogan.
Both adverts would appeal to a wide audience. I think that females of a variety of ages from teenagers to middle-aged women would be attracted to these adverts as they feature models who are fairly young, but not too young to make older age groups feel that this is a look that they would be unable to achieve. Also, because the products are for hair most people would be able to relate to what the adverts are saying.
In conclusion I think that they are both good adverts and both portray what they are supposed to. However, I think that overall the Pantene advert is the more successful of the two because it concentrates on the high quality and results of the product as opposed to the price. By bringing up the price so often in the Paul Mitchell advert it makes the product sound cheap and can leave you unsure of the quality of the product.
