Media Essay on adverts.

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Adverts are the way that shops and their companies promote themselves or their product. Adverts can be found on television, radio magazines or newspapers. A wide variety of techniques are used in the structures of adverts; humour, computer generated images, use of known celebrities, intertextuality, visual or special effects, music/dance etc.

Good adverts are ones that catch our eye and make us look or read it again, make us laugh, have a catchy tune or jingle; the best adverts are the ones that make us remember them and the product they were advertising.

The Guinness advert in 2000 was an example of good advertising. Guinness launched a £1 million pound advert that featured a variety of techniques.. It included computer generated images, a catchy tune and it caught your eye. Sales of their product increased. People could remember the advert and were talking about it; they also and more importantly remembered that the advert was for Guinness. Good adverts encourage trying products that we do not normally buy. Good adverts encourage us to look for this particular product on the supermarket shelves. Good adverts also encourage us to switch from our normal brand to the one advertised.
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The first advert I have chosen to look at is "John West Salmon" advert. This featured a man fishing. He catches a fish and a bear tries to steal it. The man then wrestles with the bear, and wins, because he wants to keep his fish rather than let the bear have it. This advert is extremely funny and very unreal. No-one would fight a grizzly bear for a fish. The humour behind the advert is that the man is fishing; the bear tries to take the fish. The man knows he cannot win so he distracts the ...

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