How is Bond presented in the
‘Quantum of Solace’ teaser trailer?
The ‘Quantum of Solace’ teaser trailer promotes to the audience the reason why we should watch this action packed film. I will comment on how the dialogue, sound, mis en scene, camera techniques and editing, affect the ultimate Bond experience we receive.
In the Bond trailer, he is presented through dialogue in a negative light, although their contrasting characteristics are displayed. ‘M’ suggests that he is uncaring and out of control. She also implies that he is not good at his job and “cant tell your friends from your enemies, its time to go”. This text also portrays him as unreliable and gets the audience questioning what he has done to deserve this remark. The footage proves that Bond has a vulnerability-Vesper. At the mention of her name and death, he is shown as powerless and the antagonist is in control. “I’d heard so much about you from Vesper, if she hadn’t killed herself we would have had you too.” This line is delivered menacingly, the rival is gaining control, and gives James a painful reminder, making him more and more susceptible, though at the same time creating fury.