Persuasive Writing: Charity Appeal Letters.
Media Assignment Persuasive Writing: Charity Appeal Letters John Corcoran 11B Oxfam have created a highly persuasive letter using emotive and intensely personal language. It is very carefully and cleverly constructed and a logical argument is developed throughout. The first thing the writer does is earn the reader's trust. From the very start the letter opens an intensely direct and personal contact; four "I's" and six "you's" are used in the opening paragraph alone. The idea of personal contact is expanded upon as the writer speaks in a very polite, apologetic tone, "I hope you can forgive the intrusion." This method of communication earns the reader's trust. This trust then leads to support. Oxfam are looking for financial support from the reader. The reader needs to be convinced there is a strong reason to commit to Oxfam if they are to hand over part of their income. This is why a large part of the letter is dedicated to doing this. The various projects Oxfam helps to fund are laid out with basic detail given. Much of the article contains disturbing information which the reader may not be aware of. Much of this may shock the reader, shifting him or her into a snap decision to help Oxfam simply through surprise. Geographical information is given that describes how the work will help now and in the future, "Planted over large areas, they help stimulate local
Persuasive essay, Cosmetic surgery teaches a wrong message about self image
Does Cosmetic Surgery teach a wrong message about self image? Too many children today are growing up surrounded by media portrayals of the perfect body. If we don't show realistic images through the media the next generations will be full of self-doubt. In turn this will lead to greater problems of insecurity, anxiety and depression. So why do people harbour a need to achieve the perfect body? People are losing the right to enjoy life as they are due to ridiculous expectations forced upon us as 'the norm' via the media. An eating disorders website claims that we try to succumb to: MISSION IMPOSSIBLE: "The media plays a big part. Surrounded by thin models and TV stars, teenage girls are taught to achieve an impossible goal. As a result, many teenage girls intensely dislike their bodies and can tell you down to the minutest detail what's wrong with it. Most teens watch an average of 22 hours of TV a week and are deluged with images of fat-free bodies in the pages of health, fashion and teen magazines. The "standard" is impossible to achieve. A female should look like, and have the same dimensions as Barbie, and a male should look like Arnold Schwarzenegger. Buff Baywatch lifeguards, the well-toned abs of any cast member of Melrose Place or Friends, and music-video queens don't help." We cannot simply sit back and accept that cosmetic surgery is the only viable solution for
"Define ideology. What kind of roles does it play in the media representation?"
Assignment Title: "Define ideology. What kind of roles does it play in the media representation?" Ideology is a term developed in the Marxist tradition, it is sometimes associated It emphasis is about how cultures are structured in ways that enable a group holding power, in order to have the maximum control and minimum of conflict. This is not a matter of groups, organisations, people etc deliberately planning to arise conflict situations or have an oppressive attitude, but rather a matter of how the dominant institutions in society (i.e. the media) work through values in order to legitimize the current order. This legitimization is managed through widespread teaching of ideas about the way things are, and how the world really works and should work. These ideas which might be wrong or right, in a way influences people's thinking in such ways that society accepts the current way of doing things Do the media play a big role in ideology? The answer to that question goes to the root of ongoing debates over whether or not the media as a whole institution reflect social reality truthfully. The matter of truth in my view links in with this argument because the media again influences people's thinking and attitude toward society. For example, some political economists argue that media power is being restricted to even a small number of hands. They also argue that mass
"Discuss the view that news is produced and manufactured as popular entertainment."
"Discuss the view that news is produced and manufactured as popular entertainment." 'News' has many different meanings by lots of people. It can be interpreted in many ways. We perceive news in the way newspapers and broadcast delivers it across to us. They use special techniques to do this. I believe news is produced and manufactured as popular entertainment. This is what interests readers. The broadsheet and tabloid newspapers have different views and values about the way they present news. News also has to have certain qualities to be called 'newsworthy' and this need to go through several stages of manufacture to get published. News is information the public wants to know. 'Popular entertainment' is stories that are well like by the public. Its true that the more quirky the story, the more the audience will be engaged by it. News is made into entertainment mainly by the tabloids to interest readers, so more people will buy the papers and obviously want to make more money by doing this. When readers want to read the news they want to be interested and entertained. The papers do this very cleverly. The news is developed, altered, changed and bits are added to it to make it more entertaining. Firstly the news is gathered, a stories 'newsworthiness' often depends upon how easily the story can be obtained. If there is no primary definer then the story will probably not be
The two titles of the two news articles that I am comparing are: 'Sven: Pele inspired Theo selection' and 'Pele: Theo no, Sven.'
Citizenship Coursework The two titles of the two news articles that I am comparing are: 'Sven: Pele inspired Theo selection' and 'Pele: Theo no, Sven.' Both articles appeared on the 04/06/2006. I found the articles on the Internet. The news story is about whether Theo Walcott should go to the World Cup or not. The article made the news because Walcott is the youngest player ever for England and also was picked ahead of another experienced striker and also he is unproven at Premiership level, which caused controversy amongst the England fans. For the 'Sven: Pele inspired Theo selection' was written by Simon Fudge of Sky Sports and 'Pele: Theo no, Sven' was written by a Sun online reporter. Both articles are on a website set out with a big bold headline and the Sun Online report has a photo of Theo Walcott on the right hand side. Theo Walcott is a up and coming who was controversially picked for the England national football team even though he hasn't played in the Premiership and he is only one of four strikers taken so expectation is heavily weighed onto his shoulders to perform if picked. The public would be interested in this story because he could be vital to England's hopes of winning the World Cup. Both articles have a fairly big headline, which are making statements. Both articles are opinionated to whether he (Theo) should go to the World Cup. These are both a
Compare the representation of ethnicity in a range of popular mainstream TV programmes or soap operas.
Unsa Akhtar Media Coursework Compare the representation of ethnicity in a range of popular mainstream TV programmes or soap operas. Soap opera was a phrase that people used in the 1930s in USA. It was to describe radio series. The opera came from the fact that they were about dilemmas and real life situations that people have on a daily basis. As the radio series popularity grew, they became televised in the 1950s. Soon it was spread around the world and it grew and grew so more people of different ethnic backgrounds had to be introduced to the soaps. Coronation Street is the longest running TV soap in the world. After the successes of Dallas (among others) in America, soap started to suddenly became more popular in the '80s. This caused the beginning of new British soaps such as Brookside and EastEnders. Also, the success of Australian soaps like Neighbours and Home and Away caused British soaps to reconsider their target audience and therefore, their characters. Programmes now portray multi-racial communities to represent the different races in society. In soaps, producers try not to stereotype other ethnic minorities so as not to cause offence to their multi-racial viewers. The number of ethnic minorities is increasing so this could be their way of helping them integrate within the community. The soaps try not to make all of their multi-racial characters members of the
The Mclibel trial was a court case between McDonald's restaurant limited (plaintiffs) Vs Dave Morris (gardener) and Helen Steel (postman) (defendants) from green peace London.
THE McLIBEL TRIAL CASE STUDY "The best free entertainment in London", according to the daily telegraphy (1994-11-27). The Mclibel trial was a court case between McDonald's restaurant limited (plaintiffs) Vs Dave Morris (gardener) and Helen Steel (postman) (defendants) from green peace London. The case ran for two and a half years and became the longest civil case in British history. The fast food giant McDonald's was suing the campaigners Dave Morris and Helen Steel for libel over a six-page fact sheet entitled "What's Wrong With McDonald's?" Since there is no legal aid in libel cases, Morris and Steel had to represent themselves against top team of libel lawyers employed by McDonald's. The trial began in June 1994 and a verdict was given in June 1997. The judge (Justice Bell) ruled that McDonald's "exploits children" with there advertising, are "culpably responsible" for cruelty to animals and so on. But Morris and Steel failed to prove all points they had made so the judge ruled that they had libeled McDonald's and therefore should pay £60,000 damages. They refused and McDonald's did not pursue it. MEDIA COVERAGE The media generally focused on the human-interest story of Dave Morris and Helen Steel's lives. But however were not addressing the case as much as we might expect, in fact the media coverage of this case never reached the light of representation, this
News Assignment
News Assignment . How does the use of a 'news diary' demonstrate that news is not a spontaneous response to world events? The 'news diary' is a record of forthcoming events which the media intends to cover. It may consist of items purchased from press companies, or press releases purchased from pressure groups, government agencies and private companies who wish to publicise their activities. News information in this format may be held by broadcast and print media prior to its release to the public and is therefore not a spontaneous response to world events. Reports held in the news diary are planned well in advance, both for strategic and practical reasons. An example of this is the newspaper coverage of Queen Elizabeth's and Prince Philip's royal visit to Australia. 2. Give two examples of the impact of financial factors on news production. The cost of producing national news, in particular broadcast news filmed on location is immense. As a result, financial constraints are placed on media companies which have a great influence on news production. For example, if a company has devoted financial resources (crew, flights and expenses of anchor women, satellite links) to an international news story, it may continue to get coverage even if very little has happened. i.e. the media must remain cost effective often at the expense of genuine news items. An example of this is
Linsay Lohan Picture Analysis
Picture Analysis of Lindsay Lohan. This picture is a constructed, posed picture of Lindsay Lohan that would be seen in a celebrity gossip magazine such as Grazia or Heat. It is a long and straight angled shot that has Lindsay in the foreground and centre, which shows her importance. You can clearly see her and what she is wearing and the background advertisements do not detract attention from her but show it is a well known event, maybe a premier or an GQ organized occasion. She is standing on the red carpet that shows high status, its show that she is a celebrity. All aspects of the picture are in deep focus, meaning they are all something that the readers want to see The lighting is artificial she is perfectly lit and her face is shinning. Lindsay's body language is posed confident and pouting. She is looking away from the camera as if she doesn't need to look at us and we will look at her anyway, she is looking at another camera which is another conventional aspect of the event being high profile. She is not holding back, she seems very confident, showing herself off but relaxed. Her face does not show much emotion, she is pouting which shows confidence and add sexiness to appeal to make audience. One of her legs is slightly in front of the other with her hands on hips and her shoulders are back which shows she is well brought up and has good posture this accentuates
Media Coursework: A comparison of The Times and The Sun
Media Coursework: A comparison of The Times and The Sun By C.Keaveny I have taken The Sun and The Time from Monday 12th February 2001, and I am going to analyse and compare the two papers by looking at their respective front page in detail and briefly looking at how the two papers treat the same story differently. I will be looking at the way each paper is presented, what their aim is and how they try to achieve this, as well as what angle the papers chose to report from. Firstly, I am going to look at the front page of The Times. The Times is a "broadsheet" newspaper, which means that it will probably conform to certain criteria. These are the target audience, the way the paper is presented, what stories they cover and how they are covered and the language they use. The Times is aimed mainly at upper-middle/upper class readers and this is reflected in almost every aspect of the paper. The paper is usually sold folded in half due to its size, and therefore they usually include a large colour photograph in the top half, and use a coloured border to attract readers. On this day there is a very large, and very bright red and orange photo of Ellen MacArthur, and a large blue and red block across the top. All of these stand out against the white background and therefore will help to attract readers. On the front page of The Times there is a story about the European currency,