November 2004 St Aidains C of E High School Harrogate TRD

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May 2005         St Aidans C of E High School Harrogate         TRD

Racheal L. Johnson 10C

Advert Comparison

    An adverts aim is to sell a product or service through the use of persuasive language or image using media.

    My two adverts are both selling hair products for women. One is advertising Pantene Pro-v products the other is advertising products from the John Frieda’s Frizz-Ease range. They were both found in the magazine ‘Glamour’. I chose these adverts as they caught my attention and stood out to me as the sort of products I would want to buy.

Pantene Pro-v Analysis

    Pantene Shampoo and conditioner is been sold in this ad. The layout of the ad is designed to get your attention and then hold it in order to convince you of the need for this product. Firstly, a significant proportion of the page- noticeably the top section- had been given to a bright picture of a beautiful young women’s face and shoulders. She has long, brown and fantastically glossy hair which falls off the frame at shoulder length. She is naturally smiling and not facing the camera. Your eye is drawn to the central double knot tied in her thick hair emphasizing how incredibly strong it is. Extra lighting has been added and it is shining on her hair in a way that makes it look very glossy and brings out the lighter shades in her hair. This will get the readers attention immediately due to its size but also because the reader must envy the model for having such perfect hair. It will also cause potential buyers to read on for an explanation of how she got such wonderful hair.

    This ad does not have a background as the producers did not think it necessary to promote the ad in any way, but there is a color scheme. The writing and the trade name is all in grey or orange, this matches the colors used on the products packaging.

    Pantene Pro-v is a well known successful trade name. It is placed at the bottom of the page, in grey capital letters taking up a reasonably large amount. Beneath it is the slogan ‘put back what life takes out’ It is saying that your hair is been damaged ‘every day’ and that with this ‘NEW’ shampoo and conditioner you can replace your hairs natural strength.

Join now!

   The copy is in flowchart form leading the reader through the text via lines acting as arrows. The copy starts off at the top of the page next to the models face saying ‘Give your hair a stronger life’; this is a command and is talking to the reader directly about her hair. It then leads on to tell you how to give your hair a stronger, life introducing the product as ‘All NEW Pantene Pro-v Formula with key Aminos’. The word ‘New’ stands out in capital letters showing that is a unique improved formula. Underneath this text is ...

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