There is one other smaller picture in this advert, situated in the bottom left hand corner. This picture focuses on the different shower gels in the Original source collection. The picture shows all of the seven shower gels in the range; once again luring the reader into buying all the different variants. Directly below this picture is the caption which is written in small, clear, capital letters which makes the text even easier to read. The text informs the reader of the 7 different variants in the range, giving each of the different exotic names and telling the reader that there “all at £2.49 each”. Even the names of the products lure the reader into buying them with very few other products on the market with such exotic and inviting names, “Tea tree and lemon”, “Orange and grapefruit”, “Pure lemon” are just three of the seven, all with equally tropical names.
The Original Source shower gels range has the slogan “Come alive, a wildly different wake up call” This aids the reader in remembering the product when in a shop. The slogan is situated in the top-left hand corner above the main text and is written in capital letters, this emphasises the words and makes them stand out to the reader.” Come alive…” this could mean, either, awaken yourself to a new and better life by using this product, or, awaken your senses by using our product. Either way the advert uses our need for a better, improved, more natural life to entice the viewer into buying their product above any other. “A wildly different wakeup call” the word “wildly” here is used to convey the word ‘very’ and gives the writing more flavour and sounds more interesting to the reader. This is also a pun on the word wildly, suggesting that their product is so close to nature its “wild” this is furthermore, an example of colloquialism. “Wildly different” could mean out of this world, extremely different from what we’re accustom to but could also be used to relate back to nature showing the product to be un civilised and animal like in nature. These poetic devises add emphasis to the writing and make the advert more humorous and interesting to the reader keeping their attention on the advert.
The main body of text is positioned in the top-left half of the advert under the slogan. The main text is written in second person “They’ll wake you up like nothing you’ve ever experienced before” this gives the text a friendlier, more personal touch and makes the reader feel that the advert is solely directed at them. Words such as “unique”, “100% natural”, “pure”, “essential oils”, “softening and amazing” are all examples of ‘buzz words’, they are all the things that a consumer looks for when looking for a product and are used to persuade the customer that if they buy this product it will improve their life. The language used is strong and slightly boastful. Examples of this would be “100% natural”, “like nothing you’ve ever experienced before”, “unique”, “reviving”, and “just amazing” convincing the customer that in their opinion this is the product that will give you the softest, most refreshed and revived skin you could ever want. There is no onomatopoeia, metaphor, assonance or rhyme used in this text, but there are two examples of alliteration in the line:
“Choose from a range of seven to give you the most Refreshing, reviving and skin Softening stand up wash you’ll ever want” this emphasises the meaning of the text and makes the product sound even more appealing to the reader.
Along the bottom of the promotion are the words
“No synthetic perfumes. No nonsense” backing up their natural view of their product and convincing the reader that this product even smells natural but is still practical so it can be fitted into our everyday busy lifestyles. “No nonsense” is also another example of alliteration and again adds emphasis. The fact that “No synthetic fragrances. No nonsense” is broken into two short, sharp statements also adds to the effectiveness of the language and slows down the rhythm, giving more of an impact on the reader.
The blurb which is set under the main picture in the bottom-right hand corner gives additional information about the product, such as, it is “part of the Original source family of body, bath, hair and skin ranges” it is “not tested on animals” and “is available from supermarkets, leading high street chemists and pharmacies”. All information that aids the reader in buying their products. The type of language used in the blurb is more straight to the point and informative compared to the language used in the main text which is showing off the product. The opening line of the blurb “ORIGINAL SOURCE SHOWER GELS are…” is written in capital letters this is to remind the reader of the name of their “amazing” product which the reader is obviously interested in as they are now reading the blurb. There is also information on their website showing that they are a technologically up-to-date but are still a caring company “Why not visit our website on and join our club for details of free samples, competitions and much, much more” The rhetorical question at the beginning of this sentence adds a more pleasant feel to the writing and makes the reader feel more welcome. The reputation of much in “much, much more” emphasises that there is a lot more to their website but not enough time or space to mention it all. This give the reader the feeling that they are missing out and that maybe they should go and have a look for themselves. In which case this gives Original source another chance to convince the customer that they need to buy original source products. There do not appear to be any use of poetic devices in the blurb, but the words “and” in the sentence “AND we don’t test our products on animals” are in capitals this emphasises that they are telling you yet another good thing about their product and makes a sharp and firm point that they don’t agree with testing cosmetics on animals and even subliminally suggests that other companies do.
There are several different scripts used in this advert. For example the slogan is written in big, bold, black script to make it stand out, compared to the smaller, normal script used in the blurb. In the main text, which is written in fairly big, normal script, several words are high-lighted in a turquoise/green colour (a very natural colour) such as “unique”, “natural”, “refreshing”, “essential oils” and “softening” this is to make these promotive words stand out to the reader and make the reader want to read on.. The “No synthetic perfumes. No nonsense.” line at the bottom of the advert is also highlighted in the same colour and script for the same reason to attract the reader’s attention.
Although there is no obvious logo or symbol the front of the bottles in both the main picture and the smaller picture are very predominant and do the same job as a logo would, to represent and identify the company. The large “ORIGINAL MINT SOURCE SHOWER” in a recognisable big, bold, black script on the mint bottle in the main picture split up by the pink/red box with the words “Tea Tree & Mint” in slightly smaller script is not easily forgotten or unrecognisable. This aids the reader in remembering and recognising the product when in a shop.
The colours used in this advert are all brighter shades of colours that might be found in nature. The background is a very natural, neutral shade of grey/white which emphasises the pictures, text other colours used in this advert. The main picture focuses on shades of green, a very natural colour, again playing on our need to be at one with nature and return to a more simplistic way of life. The light source is situated behind the bottle; this gives the bottle a more flawless appearance and makes the picture seem bolder to the reader. The second smaller picture uses yellows, oranges and greens all colours that can also be found in nature, adding to our hunger for the natural, purer market of products to “improve” our lives. There is also a spotlight on this second picture to make the colours and the bottles look brighter and more appealing to the reader.
Overall this advert is very effective. It uses natural colours and pictures to appeal to the reader’s need, in this technological age to go back to natural products instead of chemicals and synthetic fragrances. The words are carefully chosen for the main text and the blurb so as to convince the reader that this is the product they need. The slogan aids the reader to remember their particular product above all others and shows the reader that their product is better than any high-Tec, scientific shower gel that you could buy. Although this advert uses few poetic devices such as onomatopoeia, rhyme or alliteration the text is still very effective. The pictures are all carefully chosen to show the product at its best, to aid the reader in seeing the natural side of their product and break up the writing and invite the reader to linger and find meaning. They also act as a logo or symbol for the company as the front of their bottles is very distinct and could easily be picked out in a shop. The “buzz” words which will attract readers to the product are cleverly highlighted in a natural colour to make them stand out and therefore attract the reader. For, the target audience being young women, this advert is well worded, designed and juxtaposed to attract the right audience, young women.
In general I feel this advert is very effective and fulfils its purpose.
The advert I used.